Toast Data: Coffee and Tea Trends in All 50 States, New Restaurant Wage Data, and Breakfast Performance
The Q1 2024 Restaurant Trends report examines coffee and tea trends in all 50 states, breakfast transactions in 20 U.S. cities, and restaurant employee wage data.
Key takeaways:
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In Q1 2024, guests across the
U.S. paid an average of$3.08 for a cup of regular coffee,$5.14 for cold brew,$5.46 for lattes, and$3.74 for tea.1 - Tea is more popular than regular coffee in 30 states.2
- Saturday breakfast transactions grew 6% YOY (year-over-year),and Mondays dipped4% YOY.3
-
In
Chicago , servers and bartenders at full-service restaurants earned a median hourly wage of$9.48 in Q1 2024, which is up from$9.00 in Q1 2022. 4 -
In
Washington, D.C. , servers and bartenders at full-service restaurants earned a median wage of approximately$8 in Q1 2024, up from$5.05 in Q1 2022.4 -
In April, quick-service restaurant workers’ hourly wages in
California increased 4% month-over-month, from$17 to$17.75 .5 -
Delaware was the most generous state overall for tipping, with an average total tipping percentage of 22.1%.6
Menu insights for the Restaurant Trends Report are powered by a Toast benchmarking tool, which leverages an AI-based classification tool and allows users to compare restaurant and menu category performance against aggregated data from Toast restaurants.
The price of coffee, tea, cold brew, and lattes in all 50 states
Whether it’s a hot cup of joe, a delicately crafted latte, or a comforting cup of tea, Americans are known for their love of caffeinated beverages. But in recent months, there’s been an increased focus on the price of coffee in particular, as extreme weather has affected harvests and sent global coffee prices soaring, according to the
To understand how much Americans pay per cup, Toast analyzed the average price of regular coffee, cold brew, lattes, and tea in each
Toast noticed similar trends with cold brew and tea, with
View the full report on the Toast Newsroom.
Methodology:
1Toast analyzed transactions at restaurants on the Toast platform from |
2Toast analyzed transactions on the Toast platform from |
3Toast analyzed restaurant breakfast transactions in 20 cities on the Toast platform from |
4Data from applicable same-store full-service restaurants on the Toast platform from |
5Data from applicable same-store quick-service restaurants on the Toast platform from |
6Data from applicable full-service restaurants on the Toast platform where a tip was added to the order via a card or digital payment from |
About the Restaurant Trends Report:
The Restaurant Trends Report, powered by Toast, uncovers key trends across the restaurant industry through aggregated sales data from a selection of cohorts of restaurants on the Toast platform, which has approximately 112,000 locations as of
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. We serve as the restaurant operating system, connecting front of house and back of house operations across service models including dine-in, takeout, delivery, catering, and retail. Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. For more information, visit www.toasttab.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240606358285/en/
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Investors: IR@toasttab.com
Source: Toast