Bell Media Becomes Strategic Canadian Partner of TikTok's Pulse Premiere
– Clients can now buy adjacency next to Bell Media's TikTok content –
To tweet this release: https://thelede.ca/roc9ry
The new partnership allows ads to be featured adjacent to Bell Media's TikTok content. With Pulse Premiere, advertisers will be able to feature their ads next to Bell Media's high engagement content in key categories including sports and entertainment. Ads will run adjacent to trending content from BarDown, one of Canadian sports media's unquestioned digital leaders, to MuchMusic, the most-followed Canadian entertainment brand on social media, to celebrity interviews and entertainment news from ETALK, to content from
"This partnership provides something Canadian advertisers have been eagerly awaiting: the opportunity for true brand sell on TikTok," said
Pulse Premiere gives advertisers control and predictability to place their ads directly after content from select publisher content on TikTok's For You feed, opening up new opportunities to engage with dynamic audiences and heighten brand exposure. TikTok ads have been ranked #1 by consumers for capturing attention1, with 73% of TikTok users saying they feel a deeper connection to brands on the platform than on other sites and apps they use2, and 93% of users taking action on content they see in the For You feed3.
As the first Canadian media publisher to join Pulse Premiere, Bell Media joins the ranks of other global leaders and sports leagues that are part of the program, including
Sources:
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Kantar's 2023 Media Reactions Report -
TikTok Marketing Science Global Community and Self-Expression Study 2021, conducted by Flamingo - TikTok Marketing Science Global,
Time Well Spent Custom Research , conducted by Kantar,March 2021
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Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of
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1 Based on total revenue and total combined customer connections. |
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