United Launches Airline Industry's First Media Network
Kinective Media by
Advertising technology platform uses United's data to create anonymized audience segments that marketers can reach on the airline's mobile app, inflight entertainment screens and more
United is already working with dozens of global brands and agencies including
Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision,
Commercial launch planned at Cannes Lions International Festival of Creativity
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision,
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
"We've built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale," said
Kinective Media aims to enhance the travel experience while growing the trust that travelers place in United. Advertisers cannot access the personally identifiable information of United customers - instead, Kinective Media leverages the insights of
United's Mobile App and Inflight Entertainment Screens
Kinective Media partners can scale their content through two of United's most impactful media channels, among others: its award-winning mobile app and the growing number of inflight entertainment screens across the airline's fleet, which are among the most addressable media assets in the industry.
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The United Mobile App – United has the world's most downloaded airline mobile app, with 110+ million total downloads across IOS & Android and nearly 100 million sessions per month.
- United continually seeks to add new, industry-first features to help travelers save time and make the travel experience even easier including the ability to automatically switch from a middle seat to a window or aisle if it becomes available by choosing a seat preference in the seat map, and live personalized flight notifications with Live Activities for iPhone.
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Seatback Entertainment – United has nearly 100,000 seatback screens across its fleet, with plans to grow these numbers as the airline takes delivery of new airplanes and retrofits existing aircraft as part of its United Next plan.
There is the potential for 3.5 hours of attention per traveler, based on average flight time. United's seatback screen content – which is also available on customer's personal devices –includes free access to more than 2,800 movies and shows, as well as a new 3D moving map, personalized connecting gate information and digitized food and drink menus. The inflight content is available in more than 20 different languages.
The new United signature interiors include 16-inch HD touch screens in each United Polaris® business class seat, 13-inch screens in every first class seat and 10-inch screens in every United Economy seat.
For more information about Kinective Media by
About MileagePlus
MileagePlus is one of the most valuable airline loyalty programs in the world with nearly 40 million active members, and more than 100 program partners. In 2020, United pioneered an industry-first transaction when it secured financing against MileagePlus and today some analysts value the program at more than
About United
At United, Good Leads The Way. With
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