Fertility Pioneer and Kindbody Founder Gina Bartasi Returns as CEO to Lead Company's Next Phase of Growth
Kindbody is the Largest Women-founded, Women-led Fertility Company Serving Employers and Families through its National Clinic Network and Proprietary Technology Platform
Bartasi founded Kindbody in late 2018 and opened its first flagship location in
Kindbody is the largest women-founded, women-led fertility company providing family-building and women's healthcare benefits to 121 employers covering more than 3.1M lives. The company provides women's healthcare from menarche to menopause both virtually and in-clinic. It saves employers 25%-30% through direct contracting, and currently services all 50 states and 108 countries outside the
"I'm incredibly proud of our world class team and the hard work and enthusiasm they've shown to build something industry leading and game changing. There's more work to do and we're eager to continue to lead the way. Our team and their dedication is inspiring to any leader who wants to do more, so I'm honored to return," said Kindbody's Founder and Chair and incoming CEO
As President,
From its founding, Bartasi believed healthcare couldn't truly be changed without first investing in technology, so its initial seed capital acquired the foundational code for KindEMR. Fertility is highly predictable and the objective was to replace anecdotal decision-making with predictive technology.
Kindbody's proprietary technology is centered on its HIPAA compliant electronic medical record (KindEMR) for increased standardization of care, offering online scheduling for virtual and in-person appointments and an intuitive patient portal.
The KindEMR supports the full spectrum of reproductive health and family-building care including both female and male fertility, fertility preservation, genetic testing, in vitro fertilization (IVF), donor and surrogacy services, and adoption. Additionally, Kindbody has invested heavily to improve artificial intelligence (AI) in fertility treatment. The Company is working on several AI products including: a more personalized, standardized decision making tool allowing for more efficiency for the provider; an improved prognosis tool so the patient knows what to expect and predicts their likelihood of success; and AI in the lab to better predict which embryo is best to transfer and which egg is best to fertilize.
About Kindbody
Kindbody is the leading national fertility clinic network and global family-building benefits provider for employers offering the full spectrum of reproductive care from preconception to postpartum through menopause. Kindbody is the trusted fertility benefits provider for 121 leading employers, covering 3.1 million lives. Many thousands more receive their fertility care directly from Kindbody throughout the country at signature clinics, mobile clinics, and partner clinics. As the fertility benefits provider, technology platform, and direct provider of care, Kindbody delivers a seamless, integrated experience with superior health outcomes at lower cost, making fertility care more affordable and accessible for all. Kindbody has raised
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SOURCE Kindbody