AudienceXpress Announces Industry Veteran Scott Collins as Head of U.S. Commercial Sales and Operations
With an established track record for advocacy on behalf of advertisers, Collins will build on AudienceXpress’ ability to deliver measurable results, efficiently and effectively.
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“With an extensive career in advertising media sales, as well as ad tech experience in the identity, data and advanced TV space, Scott is uniquely positioned to bring focus and advancement to AudienceXpress and its customers,” said Loria. “His sharp business acumen, focus on the customer, solutions-oriented approach to sales, and strong relationships within the ad community as well as his commitment to employee development will be incredibly valuable to us. We look forward to Scott maximizing the power of AudienceXpress’ ability to connect audiences and advertisers across all screens in the AudienceXpress footprint of 60 million
Collins joins AudienceXpress from Blockgraph, where he was Executive Vice President, Client Partnerships & Sales Strategy, responsible for long-term strategy for advanced TV advertising and managing client and agency partnerships. Prior to Blockgraph, he was at AMC Networks for more than a decade, in advertising sales and strategy leadership positions. During his time at AMC, Collins oversaw the creation of the company’s data sales practice and marketing advanced audience segments across both linear and digital TV. Before joining AMC, he worked as Vice President of Cable Entertainment
About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.
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Meredith_Fitzgerald@Comcast.com
Source: AudienceXpress