Bragg Gaming Continues Global Expansion, Powers Kingsbet.cz Launch with an End-to-End iGaming Solution
Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localized sportsbook integration in partnership with Altenar.
Bragg provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.
Bragg’s FUZE™player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.
Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg.
The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Company’s second PAM and turnkey partner in the
“The new regulations make this an exciting time to be in the Czech market,” Mazij added.
David Vaněk, Chief Executive Officer of Kingsbet stated: “Over the past 8 months, both teams worked very hard to prepare the launch of “kingsbet.cz” ahead of the EURO championship. I’m proud that we are the first licensed betting and gaming operator in the
“Kingsbet will offer players ‘The King´s experience’ in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Bragg´s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
Founded in 2003, Kings Entertainment operates three land-based casinos: the Kings Rozvadov, Admiral Rozvadov and
Kings has a 40% share of the Czech land-based casino market and now has ambitious plans to expand into online gambling, an expansion which will be supported by Bragg technology and expertise.
The Czech online casino market is projected to achieve approximately US
Under previous Czech gambling regulations, operators were only able to offer online RNG games explicitly licensed under the Czech Gambling Act.
Following pressure from operators, this list was widened to include live dealer games (live casino), an amendment which came into force on
The inclusion of live dealer games was one of a number of amendments made to existing Czech gambling laws, the most wide-ranging of which was the introduction of a new streamlined licensing regime for operators.
About
About Kingsbet
Kingsbet is a new online brand, a subsidiary of Kings Entertainment founded in 2003, which dominates Czech land-based casino market with 40% market share. At Kings casino in Rozvadov, known as biggest poker arena in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240614506298/en/
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