Vitacost Launches First-of-its-Kind Sport-Centric Experience With Extensive Selection of NSF Certified for Sport® and Informed Sport® Products
Athletes of all levels can shop a curated selection of clean supplements.
This comprehensive resource provides customers with unparalleled confidence in their sport supplement choices. The new experience features:
- Over 275 Products: Vitacost has assembled a growing assortment of approximately 171 NSF Certified for Sport® products and roughly 118 Informed Sport® products, ensuring a wide variety of options for every workout goal.
- Rigorous Testing Standards: These certifications represent the gold standard in sports supplements. Products undergo a meticulous, six-month testing process to guarantee they are free of banned substances and meet strict safety and quality requirements.
- Dual-Certified Selection: Vitacost boasts a selection of four Vital Protein products that hold certifications from both NSF Certified for Sport® and Informed Sport®
- An Intuitive, Easy-to-Filter Online Experience: Customers can quickly and conveniently shop by certification, category or brand to find exactly what they need, from protein and vitamins to hydration. Both mobile and desktop experiences include curated shops, information on sport certifications and articles from sports and nutrition experts.
“We're very excited to be the first online retailer to offer such a comprehensive selection of NSF Certified for Sport® and Informed Sport® products,” said
Vitacost's new sport-centric experience is the ideal solution for athletes seeking a safe and effective way to optimize their performance. With a vast array of NSF Certified for Sport® and Informed Sport® products, Vitacost provides the cleanest path to achieving your athletic goals.
The new sport-centric experience launches on
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Ron Barhai
ron.barhai@kroger.com
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