Manulife and World Economic Forum Launch the Prospering in Longevity Challenge to Drive Health and Financial Resiliency
Multi-year partnership taking steps to help shape the future and funding of human longevity innovation
Together, Manulife and the Forum invite global start-ups with innovative preventative healthcare and financial well-being solutions, and those committed to enabling people of all generations to thrive while enjoying a financially resilient and fulfilling long life, to participate in the challenge. Applicants can begin applying today through
"By 2050, the global population over 65 is expected to double to 1.6 billion, bringing significant health and wealth challenges for our planet," said
While people are living longer than in previous generations, it does not always equate to improved health span. On average, people spend about 50 percent of their lives in less than good health, including 12 percent in poor health1.
As the population ages, factors like financial resilience and literacy, healthy ageing, generational skill-building, social connection, and longevity inequalities across gender, race and class will be critical in ensuring a more sustainable, healthier future – and we must act with urgency.
The themes for the first Longevity Challenge are as follows:
- Strengthening financial resilience across longer lives, which will create solutions that democratize access to tools that increase financial resilience, e.g. empowering better financial decisions, capacity to save, behavioral focused financial apps.
- Embracing a preventative approach to healthcare, which will aim to surface solutions aimed to improve physical and mental health with a preventative approach to healthcare, e.g. early risk factor detection and intervention, lifestyle trackers, access to virtual medical care.
"Innovation is key to achieving the
This multi-year partnership builds upon Manulife's continued partnership with WEF's UpLink to run innovation challenges to spur nature-based solutions to climate change across two key areas in 2023. The first focused on sourcing innovative solutions across the entire sustainable forestry value chain, while the second surfaced innovations aimed at improving the connection between planetary and human health. In total, 21 ecopreneurial start-ups providing innovative and scalable models for sustainable forest management and more were selected as challenge winners. More information about the program can be found here.
To learn more about Manulife's Impact Agenda, and to track progress against its goals, visit manulife.com/impact.
About Manulife
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About UpLink
UpLink is the open innovation platform of the
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