Hawaiian Airlines and Plusgrade Partner to Simplify HawaiianMiles Buying and Gifting
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Plusgrade's loyalty business unit, Points, now powers
Hawaiian Airlines' Buy and Gift loyalty products, accelerating rewards for members. - Since 2016, Plusgrade and Hawaiian Airlines have partnered to offer its Premium Upgrade product, boosting ancillary revenue for the airline.
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Consolidating the two ancillary revenue drivers will create even greater impact for
Hawaiian Airlines and its guests.
Through this expanded collaboration,
This collaboration expands Hawaiian Airlines' ongoing relationship with Plusgrade, which began in 2016 with the introduction of the Bid Up Upgrade solution, enabling travelers to bid for an upgrade to a higher cabin. By consolidating the two sources of airline ancillary revenue under Plusgrade, this partnership will deliver even greater benefits for guests and Hawaiian.
"This partnership reflects our shared commitment to giving travelers more choice, flexibility and convenience in how miles are used," said
The HawaiianMiles program is widely recognized among the leading frequent flier programs in
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To learn more, visit https://www.hawaiianairlines.com/hawaiianmiles2/purchase-miles.
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in
Now in its 95th year of continuous service, Hawaiian is Hawaiʻi's largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 16 U.S. gateway cities – more than any other airline – as well as service connecting
Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in 2022 and has topped Travel + Leisure's World's Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all
The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai'i's hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.
For media inquiries, please visit Hawaiian Airlines' online newsroom.
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