Target to Roll Out Transformative GenAI Technology to its Store Team Members Chainwide
- Retailer's new GenAI-powered chatbot, Store Companion, is designed to make team members' jobs easier and enhance the shopping experience
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The tool is scheduled to roll out to hundreds of thousands of team members across
's nearly 2,000 stores by AugustTarget -
Target will continue to test and develop new GenAI applications that accelerate its business, empower its team and support its future growth
Store Companion's goal is to make the teams' jobs easier and allow them to work more quickly and efficiently, offering faster service and deeper guest engagement to make the shopping experience even better. The initiative is part of
"We know technology will continue to play an outsized role in the future of retail — for our team members, our guests and our business. With that in mind, we're continually experimenting with new tools to make it even easier for our team to do their jobs and to bring more of what guests love about shopping at
How the Store Companion tool works
The Store Companion chatbot will be available as an app on store team members' specially equipped handheld devices, providing immediate answers to their questions about processes and procedures. For example, team members can input prompts like "How do I sign a guest up for a
Testing, learning and improving the tool
"Generative AI is game-changing technology and Store Companion will make daily tasks easier and enable our team to respond to guests' requests with confidence and efficiency," said
To develop this best-in-class resource for its store team members,
Early feedback from pilot teams indicates that Store Companion is positively impacting their daily work.
"We're hearing great feedback from our team about the new app," said
Since the pilot began, experienced team members have been sharing their expertise and adding materials to help shape the tool.
The power of AI across
Store Companion is the latest example of how
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Enhancements to thousands of product display pages on Target.com this year have created more relevant, guest-friendly experiences.
Target is using GenAI to summarize reviews and make the product descriptions on its site pages even more relevant to help shoppers make confident purchase decisions. It also enhances the items' product titles with more robust information to help shoppers search and find the right items faster. More than 100,000 of these pages are expected to be complete by the end of the summer. - Guided Search has begun rolling out on Target.com, which allows guests to search the site using conversational language and discover even more of the assortment through intelligent, curated results. For example, a search for "summer party" will return a broader range of relevant items, from party supplies and invitations to outdoor tableware, meat for grilling, a variety of snack and drink ideas and more. It also will help shoppers remember commonly forgotten items such as sun protection, insect repellents, outdoor games and other essentials. This enhanced search experience will continue to expand and will be available to all consumers later this summer.
In addition to these enhancements,
Miscellaneous
Statements in this release regarding the company's future financial and operational performance and enhancements to its technologies and capabilities are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause the company's results to differ materially. The most important risks and uncertainties are described in Item 1A of the company's Form 10-K for the fiscal year ended
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