Toyota Launches New Brand Film, Getaway Driver, Featuring Its 2024 Corolla and Corolla Cross Hybrid Nightshade Editions
Humorous, horror-inspired short film stars noted internet comedian and actor ‘King Bach’
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![Two of Bach’s friends urge him to get into the Toyota Corolla Cross Hybrid Nightshade, as they run away from a guy with a chainsaw in Getaway Driver. (Photo: Business Wire)](https://mms.businesswire.com/media/20240624523703/en/2168427/4/GETAWAY_DR_APPR_image_2_MB_16x9.jpg)
Two of Bach’s friends urge him to get into the Toyota Corolla Cross Hybrid Nightshade, as they run away from a guy with a chainsaw in Getaway Driver. (Photo: Business Wire)
Presented together with SiriusXM®, Getaway Driver was conceived and produced to appeal specifically to GenZ/Millennial consumers, and prominently features noted comic-actor “King Bach,” a celebrated internet personality who commands an audience of over 25MM and 28MM followers on his Instagram and TikTok platforms, respectively. The humorous short film pays homage to the ever popular psycho-horror genre, and marks Bach’s first foray into television commercial advertising.
Getaway Driver is set to premiere on
The film’s 4.5-minute narrative opens with a panicked Bach making a desperate dash from a rundown, rural farmhouse in the woods, shrouded by night, with a chainsaw-wielding killer on his heels in hot pursuit. He has phoned a friend, saying simply, “I need to get away!,” and the friend promptly arrives to rescue him, just in time, at the wheel of the Corolla Hybrid Nightshade AWD.
As the duo pulls away, the friend hilariously begins to describe the features of the 138 hp, all-wheel drive Corolla Hybrid, swiftly navigating the winding country roads and hills as a group of friends try to reunite with him in a Corolla Cross Hybrid Nightshade. For the Toyota brand, the new film short represents a fresh approach, and a fun take for heightening the promotion of the popular nameplate.
“Sometimes, we all need to stretch and push boundaries and just have a little fun. I think this over‐the‐top, humor‐driven creative execution of Getaway Driver for the Corolla Hybrid Nightshade does just that," said
SiriusXM® is a standard feature in all Toyota models sold in the Continental
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rchilds@burrell.com
Media Relations, TMNA
breanne.mccallop@toyota.com
Source: Toyota