Calling All Pickle Lovers: Claussen® Pickles and Baked by Melissa Celebrate National Pickle Month with an Exclusive Pickle Cupcake
Two iconic brands unite to celebrate National Pickle Month with a tangy pickle cupcake available nationwide while supplies last
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![Calling All Pickle Lovers: Claussen® Pickles and Baked by Melissa Celebrate National Pickle Month with an Exclusive Pickle Cupcake (Photo: Business Wire)](https://mms.businesswire.com/media/20240708655875/en/2178759/4/Claussen_BakedbyMelissa_KV_updated_%281%29.jpg)
Calling All Pickle Lovers: Claussen® Pickles and Baked by Melissa Celebrate National Pickle Month with an Exclusive Pickle Cupcake (Photo: Business Wire)
Over the past year, pickle products continue to trend with 73 percent of Americans reporting that they enjoy the taste of pickles1. To give the fans what they wanted, Claussen entered the beverage space for the first time last year, launching a sparkling wine cocktail, and this summer, it’s all about desserts.
“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” said
Combining Baked by Melissa’s famous handcrafted bite-size cupcakes and Claussen Pickles’ tangy flavor, the Baked by Melissa x Claussen Pickle Cupcakesfeature a delicious pickle-infused cake topped with pickle buttercream icing and red and white celebratory sprinkles. These bite-sized delights combine beloved Claussen pickles with Baked by Melissa’s classic vanilla cake and icing. The result is a bright, balanced sweet-salty-sour pickle treat, perfect for your summer parties.
"Anyone who’s seen @BakedByMelissa on TikTok knows I am a pickle lover, whether I'm making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next, for an unexpected tangy treat," said
The Baked by Melissa x Claussen Pickle Cupcake will be available beginning
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240708655875/en/
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ALISON BROD MARKETING COMMUNICATIONS
Kraftheinz@abmc-us.com
kate.mitchell@kraftheinz.com
BAKED BY MELISSA
bakedbymelissa@astrskpr.com
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