Global Superstar J Balvin and Cheetos® Team Up to Support Latino Community and Search for Next Deja tu Huella™ Ambassador
This year's ambassador will receive
Deja tu Huella, which translates to "Leave your Mark" in English, is a phrase known in Latino culture to celebrate the inspiring work people are doing in their community to uplift generations to come. With this rally cry as inspiration, Cheetos created the Deja tu Huella campaign in 2020 to celebrate those across the country who are leaving a mark on their communities through art, education, music, technology, fashion and more. For years, the brand has supported these individuals with funding and resources to continue pursuing their passions. Now, J Balvin is joining Cheetos' mission, and the brand is welcoming him into the Deja tu Huella family in a way only Cheetos can: by sponsoring his iconic, orange-dusted fingertips.
J Balvin has undoubtedly left a long-lasting impact on the Latino community by bringing Reggaeton to the global stage, uniting people across the world through his music and helping the community through his Vibra en
"As a longtime fan of the Deja tu Huella campaign, it means a lot to me to team up with Cheetos to give back to the community that has given me so much throughout my career," said J Balvin. "There are so many incredible people out here inspiring change and showcasing the beauty of our Latino culture. It's about breaking barriers and pushing boundaries for the next generation. I'm honored to join Cheetos in supporting their campaign and share with others who are destined to leave a mark in their own unique way."
To help spread the news of the Deja tu Huella campaign, Cheetos is releasing new TV commercials that can be watched here and here to accompany the partnership announcement. In the commercials, J Balvin shows off his Cheetle-covered fingertips with pride everywhere he goes – whether on the red carpet or out to dinner – and those around him notice the mark he's left, demonstrating how his fingertips can empower and inspire individuals to leave their own mark. Fans can also watch the impact he's made on culture in a new digital video here.
"Cheetos is committed to uplifting the Latino community to provide them with the tangible support needed to unleash their full potential and continue impacting their communities in big ways," said
Supporting the Next Generation with Inspiring Events and Scholarships
This fall, during a can't-miss fan and music experience as part of Billboard Latin Music Week, J Balvin and Cheetos will head to
Once announced, the new ambassador will hit the road with Cheetos in October on a three-stop community college tour to bring more visibility to their platform and help provide valuable resources to support career growth. The Cheetos Community College Tour will feature events and opportunities including Culinary Creator competitions and workshops, along with networking and mentorship sessions, and the
Applications to become the next Deja tu Huella ambassador will remain open through
For more information about the campaign and how to get involved, visit Cheetos.com/dejatuhuella.
About Cheetos
Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for more than 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $25 billion convenient foods division of
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
About J Balvin
J Balvin is a highly decorated global superstar and entrepreneur with wins across Billboard Music Awards, American Music Awards, Latin GRAMMYs and many others. Originally hailing from Medellín,
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