Roku Enhances Benefits for Advertisers with Adoption of Unified ID 2.0
New integration will improve advertising targeting and performance across Roku Media
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Roku, the #1 TV streaming platform in the
Roku has been at the forefront of addressability, with robust first-party data from the platform’s 83.6 million Streaming Households. Now with UID2, Roku is empowering advertisers to deliver more personalized ad experiences across Roku’s inventory and devices at scale. UID2 integration enables Roku Media to become interoperable across the programmatic ecosystem.
By enabling UID2 across its premium inventory, Roku offers:
- Audience reach: With UID2, advertisers can find their audiences on Roku at scale through interoperable identity.
- Seamless activation: Through the integration of Roku identity data and UID2, advertisers can activate and measure campaigns instantly.
- Better campaign performance and return on investment (ROI): Advertisers can earn a higher return on ad spend (ROAS) through improved audience reach. More accurate targeting and measurement capabilities ensure advertisers see better conversion rates and overall campaign success.
“The adoption of Unified ID 2.0 represents another step forward in Roku’s strategic programmatic path, rooted in our goal to revolutionize the ad ecosystem,” said
“As consumers continue to spend more and more time in streaming, advertisers are looking for ways to reach these viewers at scale,” said
Roku’s adoption of UID2 allows advertisers to deliver more personalized ad experiences across platforms. This enhanced targeting precision not only increases demand and revenue potential but also fosters a more cohesive and efficient advertising ecosystem.
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About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
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About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming; Roku’s partnership with The Trade Desk, integration of Unified ID 2.0, and the related benefits and opportunities; our ability to improve the advertising ecosystem; our ability to compete in the TV streaming industry; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports
View source version on businesswire.com: https://www.businesswire.com/news/home/20240801677317/en/
Roku
AdsPR@roku.com
The Trade Desk
melinda.zurich@thetradedesk.com
Source: Roku