Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe
Integration Would Bring Together
Nielsen has been at the forefront of driving cross-media audience measurement, and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital. The companies are teaming up to evaluate a ground-breaking zero-touch workflow that would let the industry, including advertisers and agencies, benefit from Nielsen ONE reporting seamlessly. The simplified workflow would increase measurement quality, reduce operational workload, and allow Nielsen ONE customers to leverage Innovid’s full coverage of the streaming universe.
Bringing together the leader in cross-media audience measurement with Innovid’s unique framework and unprecedented view of the CTV and programmatic universe would enable efficiencies as well as bring greater scale and coverage to Nielsen ONE. Ultimately, the companies aim to provide the industry with a holistic, comprehensive view of cross-media ad campaigns.
Nielsen and
“We’re excited to collaborate with
“By joining forces with Nielsen, we are excited to continue to build a better, more transparent TV ecosystem. We are proud to have an independent platform that the world’s leading brands, agencies, publishers, and technology partners use to power the future of TV. We remain committed to driving innovation and working with industry partners to solve critical problems in CTV and digital advertising, as we have with our recent Harmony initiative.”
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240806543227/en/
megan@innovid.com
sarah.muratore@nielsen.com
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