Native Invites Consumers to Explore Scent Experiences in Partnership with World-Renowned Expert on the Psychological Science of Smell
This partnership celebrates the science of scent alchemy, recognizing the positive psychological impact creating personal experiences when layering Native’s signature scents.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240808062355/en/
An assortment of Native's most popular scents and products, curated into captivating scent stories including Sparkling Citrus and Elevated Gourmands.
As part of the Scent Alchemy campaign, Native has partnered with cognitive neuroscientist, Dr.
“The sense of smell is unique compared to any of our other senses, because when we smell something, we are activating the same part of the brain that processes emotion and memory,” says
By mixing and layering clean personal care products in different combinations of scents as part of your morning routine, Native believes you can create personalized experiences that not only help you smell good but also feel good throughout the day.
To guide consumers in their journey of discovering a new scent layering routine, Native Chief Fragrance Officer,
Sparkling Citrus: An uplifting combination of citrus and herbal notes in scents like Citrus & Herbal Musk, Lilac & White Tea, and Grapefruit & Bergamot to help you feel uplifted, happy, and find bliss in your morning routine.
Balancing Nature: A soothing and calming collection of nature-inspired scents like Sea Salt & Cedar, Cashmere & Rain, and Blackberry & Green Tea that work to create a relaxing and grounding at-home ritual.
Solar Florals: Featuring invigorating and transportive scents like Palm Leaf & Agave, Cotton & Lily, and Almond &
Elevated Gourmands: A focus on creamy and delicious scents like Coconut & Vanilla, Sandalwood &
“At Native, we believe the scent journey for consumers is key,” said
Native is promoting the four collections of scents on its Target website brand page, encouraging shoppers to mix-and-match scents for their mood.
“Smelling scents that we really like and give us positive feelings are good for our overall mental health and well-being,” said
Suggested retail price* is
*Pricing at the sole discretion of the retailer.
###
About Native: Founded in 2015, Native is a personal care company that makes clean yet effective products from naturally-derived ingredients, including deodorant, body wash, body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20240808062355/en/
Source: