Naturalizer Advances Its Mission of Changing the Fashion Narrative With the Announcement of Global Inclusivity Ambassador Collective and Revolutionary Fit Advancements
Deepica Mutyala and
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Deepica Mutyala, founder of Live Tinted, and
The mission of the ambassador collective is to amplify Naturalizer’s female-first vision, generating meaningful and deep conversations around advancing inclusivity in fashion. The first two collective members, Mutyala and Chan, will bring that narrative forward through their combined power and reach alongside a digital campaign and event series that will unfold over the next 12 months and kick off in September. Naturalizer has partnered with the Confident Collective to lead live, in-person, conversations coast to coast, which will air on the podcast, featuring Mutyala and Chan on changing the narrative around inclusivity in fashion with press and community events in
Mutyala, founder of beauty brand Live Tinted, said, “If it doesn’t feel like I’m making a difference in the world, I don’t want to do it. This feels genuine and purposeful to my goals. I hope we're leading by example to show other brands that inclusivity is important to spotlight so that one day we don't even have to have these conversations. It's just the norm in society.”
Chan, model, entrepreneur and inclusivity advocate, said, “My career has been spent trying to make the world a better place for people who have been marginalized through fashion. And I’m still fighting tooth and nail to be included, to make space for other women when I get included. To me, inclusivity will be reached when all kinds of people see themselves reflected in the culture, whether that's through brands or media. And I feel like here we're doing our part to make that happen.”
Naturalizer innovates products through a lens of both style and inclusivity. The brand identified and solved a friction point for women in tall shaft boots by revolutionizing fit with the introduction of Contoured Calf technology. Its largest collection ever comes in a range of styles and sizes from 5M-12XW, plus extended calf sizing in narrow, medium, wide and extra wide.
The new Contoured Calf Collection will be supported by a dedicated campaign that features Chan and other thought leaders, titled ‘United in Fashion’ - uniting women from narrow to extra wide width with each woman sharing their voice in provoking greater access to fashion that fits more women. Participating women include CeCe Olissa (founder of CurvyCon),
Be a part of Naturalizer’s change-making season ahead as a range of initiatives championed by the collective bring the brand’s mission to life at Naturalizer.com and on Instagram at @naturalizer.
ABOUT NATURALIZER
Naturalizer put women first, first. We were the first brand to ever design shoes to the contours of a woman’s foot in 1927. Inclusive then. Inclusive now. We are perpetually inspired to bring every woman the perfect shoe. In her perfect size, style and fit. www.naturalizer.com
ABOUT
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anna@bollare.com
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