Manchester United and Qualcomm Extend and Expand Principal Shirt Partnership
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Following record-breaking home, away and third shirt launches,
The extension follows record-breaking home, away and third shirt launches which feature the Snapdragon® brand on the front of a
Since the release of the three iconic shirts for the 2024/25 season, the content featuring the Snapdragon logo has amassed over 2 billion digital media impressions, which is more than any other partner launch in the club’s history. In addition, Snapdragon Insiders, a global community of Snapdragon enthusiasts, has grown 256% in the month after the release of the home shirt in July versus an average month, to over 16M.
In a first for the club, the new shirts featuring the Snapdragon brand launched with an innovative augmented reality (AR) experience which fans can access by scanning a QR code and the Snapdragon logo on the front of the shirt. The experience, developed by Qualcomm Technologies, brings fans onto the pitch of Old Trafford and will feature exclusive
As part of the extension, Qualcomm Technologies has expanded its rights into the PC category, and activated the right to nominate a logo to appear on the back of
The back of shirt branding demonstrates the ground-breaking approach to this collaboration and the power of integrated marketing solutions within technology and sports, creating an innovative approach to increasing awareness, and ultimately affinity, for the Snapdragon brand.
“We have ambitious plans for this club to continue to grow and win on and off the pitch. Qualcomm's commitment to join us on this journey shows the strength and depth of the bond between us, which we know will only be enhanced the more we work together."
Notes to editors
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivalled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.
Qualcomm and Snapdragon products mentioned within this press release are offered by
Qualcomm and Snapdragon are registered trademarks of Qualcomm Incorporated.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815782554/en/
Head of Corporate Communications
Email: michael.gibson@manutd.co.uk
Tel: +447917 091109
Media Relations
1-858-845-5959
corpcomm@qualcomm.com
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