The Comeback Year: Nissan Heisman House Campaign Enters Its 14th Season Welcoming Reggie Bush, and Collaborates With the Long-Awaited EA SPORTS College Football 25
Nissan thrills with an incredible vehicle line-up and two exciting partnerships for the 2024 season
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The Nissan Heisman House welcomes 2005 Heisman winner
Reggie Bush - Nissan is an official activation partner of EA SPORTS for the inaugural College Football 25 competition
- 5 all-new spots showcasing Nissan’s award-winning line-up
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Ads begin airing
August 29 onESPN and continue acrossABC ,CBS ,NBC andFOX ; also broadcast across all socials and online at www.nissanusa.com/heisman-house.html
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240827850920/en/
The
Nissan welcomes Reggie into the Heisman House after much fan anticipation. The iconic football star is making his Heisman return in style with a series of new commercial spots.
After a long 11-year hiatus, EA SPORTS College Football 25 is back. Nissan is excited to collaborate with EA SPORTS as an official activation partner for the inaugural College Football 25 Nissan Heisman House Challenge. Launching in late October, players will be able to register for the chance to showcase their skills and compete virtually to win an all-new 2025 Nissan Kicks1 and an honorary key2 to the Heisman House. The Tournament will also bring to life the grand prize-winning Nissan Kicks as it drives around on the stadium’s digital banners and Jumbotron. Fans can tune in to watch the Live Finals of the College Football 25 Heisman House Challenge on EA SPORTS Twitch and YouTube live streams in early December.
KICKIN’ off the season with a thrilling line-up
The new ad campaign showcases some of Nissan's most exciting vehicles: all-new 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024
“Heisman House is more than just a campaign; it's become a part of culture, woven into the fabric of people's hearts, and something they eagerly anticipate each year," said
New faces at the Heisman House
A place for
Fasten your seatbelts for a look inside the House
This year's Heisman House campaign includes five spots that will launch starting
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“Genuine Alligator” – Coach
Steve Spurrier shows up to the Nissan Heisman House sporting a fancy new pair of cowboy boots that haveTim Tebow worrying about his friend Albert, the Florida Gator mascot. -
“Frozen in Time” – While RGIII gives the newest Heisman,
Jayden Daniels , a tour of the Nissan Heisman House they findReggie Bush frozen in theCryotherapy Room . How long has he been in there for?
Heisman House touches down on college campuses nationwide
The Nissan Heisman House Tour is back, giving college football fans the chance to live it up like a Heisman winner. The tour will travel to campuses across the
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September 21 : TheUniversity of Michigan -
September 28 : TheUniversity of Alabama -
October 12 : TheUniversity of Oregon -
October 26 :The Ohio State University -
November 9 :The University of Notre Dame -
November 23 : TheUniversity of Oklahoma -
November 30 :Louisiana State University
Ready? See the spots now
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About Nissan
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.
About
About the
The Heisman Trophy Trust’s mission is to grow the legacy and preserve the integrity of the Heisman Memorial Trophy, which is annually awarded to the outstanding college football player in
1. Prize is a
2. The honorary Heisman House key is a replica for commemorative purposes only, with an approximate retail value of
View source version on businesswire.com: https://www.businesswire.com/news/home/20240827850920/en/
Media Contact:
Corporate Communications
(615) 604-4326
Lloryn.Love-Carter@nissan-usa.com
Corporate Communications
(615) 961-0768
Mya.Gentile@nissan-usa.com
Source: Nissan