Nearly Half of Young Tradespeople Say Social Media Inspired Them to Choose a Career in the Trades According to Survey from DEWALT and WorldSkills International
- Nearly 75% intend to use social media to raise visibility for skilled careers
- More than 50% are interested in creating social content showcasing themselves at work to encourage others to join their trade
- Social stigma and lack of parental support cited as barriers to entering careers in skilled labor
- To help inspire the next generation of tradespeople to enter the trades, DEWALT is encouraging current and future tradespeople to promote their trade on social media utilizing a variety of free downloadable digital banners provided by the Company, using the hashtag #TradeProud on their posts and tag DEWALT.
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/stanley-black-and-decker/9238154-dewalt-worldskills-international-global-survey-of-young-trade-professionals
"At DEWALT, we recognize that the trades are critical contributors to the economy," said
According to the survey, young trades professionals still face significant barriers despite their enthusiasm for skilled trades.
- Almost half (42%) identified the persistent social stigma surrounding these professions as a major obstacle, while more than a third (35%) pointed to a lack of parental support.
However, social media is emerging as a powerful tool for changing these perceptions.
- Three-quarters (75%) expressed a desire to use online platforms to raise awareness and visibility for skilled careers, indicating a growing recognition of its potential to inspire others to view skilled trades as a fulfilling and rewarding career path.
The survey results also underscore the deep passion young professionals have for their trades and their eagerness to share this enthusiasm. This drive is further complemented by a strong sense of independence and altruism among younger generations. These findings reveal that the younger generation's passion for skilled trades is rooted not only in personal fulfillment but also in a broader ambition to contribute meaningfully and drive positive change.
- Almost half (44%) acknowledged social media played a role in inspiring their career choices and more than half of that cohort were inspired by a specific influencer or brand.
- Nearly 70% reported their primary motivation for choosing a specific skill was the desire to work with their hands. Forty-four percent cited the desire to make a positive impact on the global community, while 42% noted a willingness to start their own business.
- Forty-five percent cited the cost-effectiveness of vocational education and training as a top factor in choosing it over college, while 53% cited the earning potential of a skill-based career.
"The findings from our survey highlight that to connect with young people, we need to be innovative and creative on how we present skilled career options," said
Convening Tradespeople at the
The 2024
The 47th edition, which will take place in
DEWALT, which has supported
To help inspire the next generation of tradespeople, DEWALT is encouraging current and future tradespeople to promote their trade on social media utilizing a variety of free downloadable digital banners provided by the Company, using the hashtag #TradeProud and tagging DEWALT.
Methodology
About DEWALT's Grow the Trades Program
DEWALT's Grow the Trades initiative is a
About DEWALT
DEWALT, a Stanley Black & Decker brand, celebrates 100 years in business by continuing to provide our customers with total jobsite and landscaping solutions. By applying its latest technology to the challenges of today's skilled trades, DEWALT is leading the charge for the jobsite of the future and pioneering the next generation of tools, outdoor equipment and forward-looking technologies. DEWALT products. GUARANTEED TOUGH®. For more information, visit www.dewalt.com or follow DEWALT on Facebook, Instagram, and LinkedIn.
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Founded in 1843 and headquartered in the
WorldSkills is highlighting the critical role skills play in addressing global challenges, boosting economies and industries, and shaping the future of work. WorldSkills Lyon 2024, 10 to 15 September, in
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