Company Announcements

Combining nostalgia with modern design, The Jelly Collection by JELL-O features four vibrant colors inspired by fan-favorite flavors

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Sep. 10, 2024-- Today, JELL-O, the brand known for making life’s modern-day moments sweet with its colorful, jiggly treats, enters the home décor space. Introducing: The Jelly Collection by JELL-O – a line of playfully bold furniture inspired by iconic JELL-O molds. With the perfect blend of Y2K nostalgia and modern design, the Jelly Collection by JELL-O is set to brighten homes across the nation this fall.

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JELL-O Unveils ‘The Jelly Collection’: A Line of Inflatable Furniture Inspired by Iconic JELL-O Molds (Photo: Business Wire)

The rise of jelly-inspired¹ home décor, beauty trends and fashion has taken this year by storm, with Gen-Z and Millennials leading the charge. Inflatable furniture² is also experiencing a resurgence, blending the nostalgia of childhood with the comfort and style of today. Building on these trends, the Jelly Collection by JELL-O features smooth, rounded curves, much like the classic JELL-O mold, creating a plush, inviting seat that offers both comfort and style. Whether you're looking to refresh your home or create a playful study area for back-to-school, The Jelly Collection by JELL-O is designed to make your leisure time both enjoyable and stylish for the whole family.

Available in four vibrant colors - yellow, green, red, and orange – each chair represents one of JELL-O’s best-selling flavors: lemon, lime, strawberry, and orange. The chairs are complete with a built-in JELL-O cup holder, perfectly designed to fit a Ready-to-Eat JELL-O Gelatin cup, making it easy to enjoy your favorite snack while you relax.

“For over 150 years, JELL-O has been at the heart of joyful family moments, big and small,” says Tyler Parker, Brand Manager of Desserts at Kraft Heinz. “With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations.”

JELL-O continues to solidify its position as the #1 brand in the refrigerated desserts category, driven by a dedication to innovation and a commitment to delighting consumers. Following a fresh logo and packaging redesign in 2023, which marked the first rebrand in a decade, JELL-O aims to transcend generations and continue bringing its fans on a never-ending flavor journey. The refrigerated desserts category has seen a remarkable growth of +33.2% over the past five years, a testament to JELL-O’s timeless appeal.

Starting today, The Jelly Collection by JELL-O is available for a limited-time on Amazon.com for $30.

For more information, follow @jello on Instagram and TikTok, and share your pictures enjoying The Jelly collection using #JELLO.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

¹ https://business.pinterest.com/pinterest-predicts/2024/be-jelly/
² https://www.fastcompany.com/90782433/inflatable-furniture-is-back-this-time-for-adults

View source version on businesswire.com: https://www.businesswire.com/news/home/20240910110470/en/

MEDIA CONTACTS
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com

THE KRAFT HEINZ COMPANY
Hannah Donohue
Hannah.Donohue@kraftheinz.com

Source: The Kraft Heinz Company