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General Mills Inc

The Watt Brothers Prove Anything Can Taco with Old El Paso™ After Going Head-To-Head in Game-Day Taco Competition

Old El Paso and the Watt brothers turn fan-favorite football foods into tacos, in the new “Watt Can Taco” content series

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 3, 2024-- Old El Paso is reuniting with football’s favorite trio of brothers — J.J., T.J. and Derek Watt — to bring more mealtime inspiration this football season. This year, the brothers are taking their taco love to a game-changing new level to prove any of your favorite football foods can be a taco. Derek and T.J. tap into their competitive side in a head-to-head online competition judged by J.J., called “Watt Can Taco,” where they transform popular recipes into tacos. With help from Old El Paso’s versatile roster of seasonings, sauces, soups, taco shells and taco kits, the Watt brothers prove that if you aren’t having Old El Paso on game-day, you’re doing it wrong.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241003509734/en/

J.J. Watt hosts a head-to-head brotherly competition between T.J. and Derek, who prove fan-favorite game day foods are better as tacos (Photo: Business Wire)

J.J. Watt hosts a head-to-head brotherly competition between T.J. and Derek, who prove fan-favorite game day foods are better as tacos (Photo: Business Wire)

“My brothers and I were excited to team up with Old El Paso again and engage in some friendly, brotherly competition,” said J.J. Watt. “As the judge, I can confidently say, yes, anything can taco, but it was especially fun to see Derek and T.J. duke it out with their own creations. Selfishly I was happy to taste all the taco creations and get some inspiration for my own game-day spread this season using all my favorites from Old El Paso!”

Football fans and taco lovers can watch J.J. judge Derek and T.J. as they whip up delicious tacos inspired by popular game-day foods in a new Old El Paso content series airing on digital video, TikTok, Instagram and www.oldelpaso.com/watt-can-taco.

“Planning your football season menu can feel mundane when you’re using the same recipes year over year and week over week. That’s why we’re excited to celebrate the return of football season with the Watt Brothers and help provide fans with some fresh inspiration featuring what we do best – tacos,” says Jenny Jonker, Old El Paso Brand Experience Manager. “We’ve drafted the brothers to help us tackle football season and inspire sports fans to include Old El Paso in their game-day meal rotations, as the best, most versatile and crowd-pleasing option.”

All season long, fans can elevate their spreads by trying one of the Watt Brothers’ unique creations and picking up Old El Paso’s products to upgrade mealtime, or by visiting Old El Paso’s website for more popular taco recipes and inspiration.

  • Pizza: Elevate your pizza game with Derek’s Meaty Pizza Taco or T.J.’s Bacon Pineapple Pizza Taco using Old El Paso Taco Dinner Kits that feature hard and soft taco shells.
  • Sandwiches: Old El Paso sauces like Zesty Ranch Sauce or Creamy Queso Diphelp transform your sandwiches to tacos whether you like them on Derek’s Philly Cheesesteak Taco or on T.J.'s Italian Cold Cut Taco.
  • Fresh off the Grill: From Derek’s Steak and Veggie Kebab Taco to T.J.’s Chicago Style Hot Dog Taco Bowl, you can drop your grilled favorites into a taco with the help of Old El Paso’s easy-to-fill Stand ‘N Stuff Taco Shells and Flour Tortilla Bowls.
  • Finger Foods: There’s no fumbling your finger foods in messy dips when you have the help of Old El Paso’s squeezable sauces like Spicy Queso Blanco and taco shells. Try Derek’s Beef Slider Taco and T.J.’s Pulled Buffalo Chicken Taco to elevate your snacking game.
  • Soups: Score big with Derek’s Chicken CheeseEnchilada Soup Bowl orT.J.’s Chicken Tortilla Soup made with new, mouthwatering Old El Paso soups paired with hard taco shells or soft taco bowls.

For more information on the comprehensive and versatile range of Old El Paso products, visit www.oldelpaso.com and follow @oldelpaso on Instagram and Facebook and @oldelpaso_official on TikTok.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S.$20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

General Mills Communications
763-764-6364
media.line@genmills.com

Ali Barzyk
Ali.barzyk@edelman.com

Source: General Mills