Elanco Launches Pet Protect™ From the Makers of Advantage®: Veterinarian-Formulated Supplements for Complete Pet Wellness
- Pet Protect offers a comprehensive line of veterinarian-formulated, science-backed supplements.
- The
U.S. pet supplement market is growing as pet parents increasingly desire proactive wellness options. - Pet Protect features products for both dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, digestive function support and more.
- The launch of Pet Protect from the Makers of Advantage strengthens Elanco's position as a leader in the pet health market and offers a science-backed brand to the supplements category. The Advantage brand is a trusted leader in pet health for 25 years.
As pet owners increasingly recognize the importance of their pets' health and well-being, their expectations for comprehensive pet care have risen significantly, resulting in a heightened awareness to take proactive measures to ensure not only their health but their pet's health too. The
"As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco," said
Pet Protect stands out in the supplement market thanks to several distinct qualities:
- Veterinarian-Formulated: Developed with over 25 years of veterinary experience.
- Backed by Science: Uses safe, proven and studied ingredients.
- Trusted Branding: From the makers of Advantage. A trusted leader in pet health for 25 years.
- Commitment to Quality: Earning the NASC® quality seal.
"At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care," said Dr.
Pet Protect offers a full line of supplements, each with a unique function to improve the quality of life for pets. From promoting healthy skin, helping to support situational stress, supporting joint health and immune function, Pet Protect offers comprehensive solutions that meet the diverse needs of pets. The product line includes but is not limited to:
- Pet Protect Hip & Joint: Our Synovi G3 formula for dogs offers a proactive way to support healthy hip and joint function in active dogs.
- Pet Protect Multivitamin: Our DVM Daily Soft Chews formula for dogs supports everyday health and wellness, immune and bone strength, energy and healthy digestion.
-
Pet Protect Digestive Health for Dogs: Our Lactoquil formula supports everyday GI health and microbial balance for dogs and helps in times of normal digestive upset. - Pet Protect Calming Fast Acting: Our proprietary Tranquilify™ blend works in as little as 30 minutes and lasts up to four hours and helps support situational stress, positive behavior in times of stress and curbs destructive behavior in dogs.
-
Pet Protect Skin Health : The only over-the-counter dog supplement that uses phytoceramide which helps regulate hydration, supports a healthy skin barrier and supports a normal inflammatory response in dogs.
This launch reinforces Elanco's commitment to making life better for animals through innovative solutions that address a multitude of health needs for pets. For more information on Pet Protect, visit Pet Protect from the makers of Advantage.
ABOUT ELANCO
Pet Protect, Advantage, Alenza, DVM Daily Soft Chews, Endurosyn, Free Form, Lactoquil, Seasoderm, Synovi G3, Synovi G4, Tranquilify, Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates. ®2025 Elanco or its affiliates.
1 Packaged Facts Pet Supplements in the US, 10th Edition,
2 Packaged Facts Pet Supplements in the US, 9th Edition,
Investor Contact:
Media Contact: Season Solorio, (765) 316-0233, season.solorio@elancoah.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness-302380626.html
SOURCE