Company Announcements

The condiment category leader prioritizes expansion beyond ketchup

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Feb. 26, 2025-- Today, the HEINZ brand, the number one global player in sauces, debuts its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world. Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili, each sauce is a versatile and unique fusion of flavor with the unmistakable quality that HEINZ lovers expect. Now rolling out on shelves nationwide, the new line underscores the brand’s commitment to expand its offerings beyond ketchup.

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HEINZ debuts its Flavor Tour line-up featuring three new sauces inspired by cuisines from around the world. (Photo: Business Wire)

The multi-billion-dollar culinary sauce market continues to grow, with increasing desire for globally-inspired flavors emerging as a top trend for 2025.^1,2 With Americans busier than ever, convenience in the kitchen has become king.³ HEINZ’s rich and bold new sauces allow fans to easily and quickly dial up the flavor of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal. From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.

• Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.
• Korean Inspired Sweet & Tangy BBQ: A condiment with a kick, which mixes gochujang, doenjang and soy sauce for a rich and bold punch of flavor.
• Thai Inspired Sweet Chili: A slightly spicy, slightly sweet sauce merging ginger, sriracha and sesame oil to add a bright, tangy, irresistible taste to any dish.

“Americans are hungry for condiments that offer globally inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” says Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”

Beyond adventurous flavor, ingredient quality is more important to Americans than ever.² For over 150 years, quality has been at the core of every HEINZ product. The Flavor Tour line-up is no exception. The new offerings are made with no artificial flavors and ingredients like Gochujang and Chipotle Peppers that celebrate the cuisines that inspired the sauces.

Introduced on the heels of HEINZ limited-edition flavors like Black Garlic Ranch and Harissa Aioli, the Flavor Tour sauces are the latest innovations underscoring the brand’s portfolio growth beyond ketchup. The dipping category has outpaced the rest of the condiment category in growth (+35%, 3Y CAGR), and host food preferences have shifted, with both chicken and global cuisine rising in popularity.⁴

To learn more about the HEINZ Flavor Tour line and the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and @Heinz_us on TikTok.

¹ Culinary Sauces Market Size, Share & Industry Analysis, Fortune Business Insights, December 2024
² Top Ten Food and Beverage Trends 2025, Innova Market Insights, October 2024
³ Consumers crave convenience in fresh food, Food Industry Executive, September 2024
⁴Circana POS, $ sales '20-'23

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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Media Contact
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Source: The Kraft Heinz Company