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Subaru Corp

SUBARU OF AMERICA REPORTS FEBRUARY SALES UP 4.1 PERCENT

  • February sales up 4.1 percent
  • 31 consecutive months of sales growth
  • Solterra achieves best-ever February

CAMDEN, N.J. , March 3, 2025 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 49,125 vehicle sales for February 2025, a 4.1 percent increase compared to February 2024 (47,189). February also marked the 31st consecutive month of month-over-month sales increases for the automaker.

Subaru of America today reported 49,125 vehicle sales for February 2025, a 4.1 percent increase compared to 2024

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "When it comes to meeting customer needs and building loyalty, Subaru retailers match the safety and reliability of our award-winning vehicles with their integrity and commitment to being More Than a Car Dealer. With the recent debut of two new hybrid vehicles, Forester and Crosstrek, we're thrilled to expand our lineup. At the same time, we remain dedicated to the Love Promise and fostering strong relationships within our communities."

Forester maintained its position as the top performer by volume with 14,347 vehicle sales, and Crosstrek sales followed closely behind with 12,818 vehicles sold in February. Outback sales also remained strong with 11,601 vehicles sold. In addition to these sales volume leaders, Solterra also continued to see sales growth, achieving its best February ever, up 187 percent over the previous year.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: "As February sales resulted in a 31-month streak of consecutive growth, we recognize the exceptional efforts of our retailers. When customers know how to get the most out of their new vehicles, we build a stronger, lasting connection with the Subaru family that resonates long down the road."

Carline

Feb-25

Feb-24

% Chg

Feb-25

Feb-24

% Chg


MTD

MTD

MTD

YTD

YTD

YTD

Ascent

3,382

3,791

-10.8 %

6,495

7,509

-13.5 %

BRZ

244

243

0.4 %

468

493

-5.1 %

Crosstrek

12,818

12,553

2.1 %

25,443

23,878

6.6 %

Forester

14,347

14,882

-3.6 %

27,295

27,501

-0.8 %

Impreza

2,429

2,343

3.7 %

4,858

4,598

5.7 %

Legacy

1,664

1,248

33.3 %

3,260

2,740

18.9 %

Outback

11,601

10,412

11.4 %

22,395

21,712

3.2 %

Solterra

925

322

187.3 %

1,977

701

182 %

WRX

1,715

1,395

22.9 %

3,288

2,567

28.1 %

TOTAL

49,125

47,189

4.1 %

95,479

91,699

4.1 %

About Subaru of America, Inc.
 Subaru of America, Inc.  (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Dominick Infante
Director, Corporate Communications
(856) 488-8615
dinfante@subaru.com

Diane Anton
Corporate Communications Manager                               
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

 

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SOURCE Subaru of America, Inc.