Company Announcements

Annual ON24 research reveals audience engagement increases by 7X when the power of webinars and virtual events is combined with AI-generated content

SAN FRANCISCO--(BUSINESS WIRE)--Mar. 11, 2025-- Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Digital Engagement Benchmarks Report, analyzing millions of B2B professionals’ interactions with digital experiences in 2024. The report highlights how webinars, virtual events and digital experiences in conjunction with AI-generated content and personalization from these experiences are significantly increasing customer engagement and accelerating pipeline growth.

The report found that audience engagement with AI-generated content from webinars soared by more than 7X in 2024, a figure far higher than the 3X growth in AI content creation over the same period. This surge in engagement demonstrates that B2B audiences are not only accepting AI-generated content but actively seeking it out. Additionally, personalized experiences showed performance improvements, with marketers seeing 4X more demo requests compared to generic experiences.

“The data clearly shows that B2B marketing is entering a new era where AI and personalization are not just nice-to-haves but essential drivers of success,” said Mark Bornstein, VP of Marketing, ON24. “Marketers that have integrated personalization are achieving record engagement and conversion rates. As we move further into 2025, the gap between companies embracing these innovations and those that don’t will only continue to widen.”

Additional key findings from the report include:

• Buyers are more engaged than ever - Live chat interactions with sales reps rose 51%, signaling increased buyer intent during digital experiences.
• Personalization boosts conversions - Marketers using personalized experiences saw demo bookings rise by 4X, 48% higher calls-to-action (CTA) conversion rates and 62% more webinar and virtual event attendees than those without.
• Automation expands reach and engagement - Businesses using automated nurture sequences drove 69% higher on-demand attendance and 32% more webinar attendees overall.
• On-demand viewing continues to rise - 45% of attendees opted to watch webinars on-demand, reinforcing the need for flexible content consumption.

To download the complete 2025 Digital Engagement Benchmarks Report, visit https://www.on24.com/resources/asset/digital-engagement-benchmarks-report/.

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

© 2025 ON24, Inc. All rights reserved. ON24 and the ON24 logo are trademarks owned by ON24, Inc., and are registered in the United States Patent and Trademark Office and in other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250311690144/en/

Media:
Gabriella Bello Kose
press@on24.com

Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com

Source: ON24