Company Announcements

HORSHAM, Pa. , April 7, 2025 /PRNewswire/ -- Entenmann's^®, known for its wide variety of delicious baked goods, announced the nationwide rebrand of its Mini Snack Cakes line. The updates feature new branding graphics, a name change (formerly known as Entenmann's^® Baker's Delights) and contemporary packaging that leverages the iconic Entenmann's logo to introduce more consumers to its offerings. To bring even more excitement to the portfolio, the brand is introducing two new flavor varieties designed to appeal to younger households – Iced Chocolate Chip Cake and Iced Party Cake.

"Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both," said Richard Link, Senior Director of Marketing at Entenmann's^®. "We're celebrating by launching two new flavors with delicious icing, colorful sprinkles, and a fresh new look, bringing more excitement to snack time."

The new iced varieties join Entenmann's® already popular Mini Snack Cakes lineup, which includes classic favorites like Mini Pound and Mini Crumb Snack Cakes, and Mini Snack Pies. 

Meet the Newest Snack Stars:

• Mini Iced Chocolate Chip Snack Cakes – A delicious, moist cake topped with white icing and chocolate sprinkles, delivering a perfectly topped treat.
• Mini Iced Party Snack Cakes – A fun and festive twist on snacking! This delicious cake is topped with white icing and rainbow sprinkles, making every bite feel like a celebration.

Mini Snack Cakes are designed for today's fast-paced lifestyle. Whether as an after-school treat, a lunchbox surprise, or an on-the-go snack, these delicious bites fit seamlessly into busy schedules. Each box contains individually wrapped cakes, ensuring freshness and portability, while these new treats feature modernized packaging that highlights Entenmann's iconic "Big E" for instant brand recognition, ensuring that fans can easily spot their favorite snacks on the shelf.

The Mini Snack Cakes rebrand and two new SKUs, Mini Iced Chocolate Chip and Mini Iced Party Snack Cakes, will be available at most major retailers nationwide by April 2025, with a suggested price of $5.29 per box.

About Bimbo Bakeries USA
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 20,000+ U.S. associates operate 50 manufacturing locations in the United States. Over 12,500 distribution routes deliver our leading brands such as Arnold^®, Artesano^®, Ball Park^®, Bimbo^®, Boboli^®, Brownberry^®, Entenmann's^®, Little Bites^®, Marinela^®, Mrs Baird's^®, Oroweat^®, Sara Lee^®, Stroehmann^® and Thomas'^®. Bimbo Bakeries USA is owned by Mexico'sGrupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 35 countries.

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SOURCE Bimbo Bakeries USA