Company Announcements

Samsara enables UK’s most trusted electricals retailer to improve driver and vehicle performance for its 1,000+ fleet

LONDON--(BUSINESS WIRE)--Apr. 29, 2025-- UK electricals retailer AO has achieved 16% annual cost savings and reduced road incidents across its 1,000+ fleet of commercial vehicles by implementing advanced AI and fleet management solutions from Samsara, the pioneer of the Connected Operations^® Platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250429380760/en/

AO has more than 1,000 commercial vehicles equipped with Samsara’s advanced telematics technology and AI dash cams, with visibility of the entire fleet provided through Samsara’s Connected Operations Platform.

By making Samsara’s platform central to its fleet operation, AO has increased operational efficiency, saving time, reducing costs and making work better for its drivers:

• Driver time has been saved by replacing manual vehicle walkarounds carried out with paper and pen with intuitive digital walkarounds using a Driver App
• Proactive, AI-driven vehicle maintenance has delivered 31% cost savings annually and an 8% reduction in tyre spend, despite completing more miles
• Insurance premiums have reduced by 25% due to reduced accident rates — proven through Samsara’s analytics.

Shaun Carter, Regional Manager at AO, comments: “Samsara is central to our operations—saving us time, helping us keep costs down, and making life easier for our drivers. We’ve got a single source of truth to monitor driver performance, track our fleet of vehicles, and provide training to the drivers that need it most.”

The Samsara technology has had a particularly positive impact on driver performance and attitudes to safer driving. Through Samsara In-Cab Alerts and AI dash cams, drivers are warned about any risky behaviour in real time and data is used to provide targeted coaching to its drivers. The introduction of a Driver Safety Score has driven competition between the drivers to enhance their road performance — raising safety standards across the business.

Carter explains: “The safety score is now a hugely important KPI as it demonstrates the work we've done and encourages drivers to compete amongst each other — and by proving that score we receive a discount on insurance premiums too. It’s about much more than cost savings though. Safer drivers means fewer accidents, more reliable deliveries, and, ultimately, happier customers.”

Philip van der Wilt, SVP and GM EMEA at Samsara, comments: “Connecting physical operations can have a transformative impact, as AO is demonstrating through improved efficiency, vehicle performance and road safety. By empowering businesses with full visibility and management of their fleet, Samsara is playing a pivotal role in enhancing the driver experience and the service they deliver to customers.”

Supporting Resources

• Case Study

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations^® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250429380760/en/

Media contact
Saheena Dhanda / Henry Soundy
samsara@wildfirepr.com

Source: Samsara