Nuremberg, Amsterdam, 30 April 2025
ad pepper Group, one of the leading performance marketing companies in Europe, achieved a positive start to the current financial year despite the challenging macroeconomic environment in the first quarter of 2025. The Group reports gross sales of EUR 21,465k (Q1 2024: EUR 20,772k) and revenue of EUR 5,284k (Q1 2024: EUR 5,176k), corresponding to growth of 3 percent and 2 percent, respectively.
The ad pepper segment improved its revenue to EUR 612k in the first quarter, up 32 percent year-on-year (Q1 2024: EUR 463k). The Webgains and ad agents segments almost reached the previous year’s levels despite season-related delays in bookings by our advertising partners with revenues of EUR 2,921k (Q1 2024: EUR 2,957k) and EUR 1,750k (Q1 2024: EUR 1,756k).
The segment EBITDAs were as follows: The ad pepper segment generated EBITDA of EUR 133k, above the previous year’s level (Q1 2024: EUR -13k), and ad agents achieved EUR 170k (Q1 2024: EUR 193k). EBITDA of the Webgains segment amounted to EUR 328k in the first quarter (Q1 2024: EUR 631k), while the decrease compared to the prior-year period is mainly due to investments in technology.
The report for the first quarter of 2025 will be published on 23 May 2025.
Key figures (unaudited) in EURk:
| |
Q1
2025 |
Q1
2024 |
| Gross sales |
21,465 |
20,772 |
| % growth |
3.3 |
|
| Revenue |
5,284 |
5,176 |
| % growth |
2.1 |
|
| of which ad pepper |
612 |
463 |
| % growth |
32 |
|
| of which ad agents |
1,750 |
1,756 |
| % growth |
-0.3 |
|
| of which Webgains |
2,921 |
2,957 |
| % growth |
-1.2 |
|
| EBITDA |
86 |
222 |
| of which ad pepper |
133 |
-13 |
| of which ad agents |
170 |
193 |
| of which Webgains |
328 |
631 |
| of which admin |
-544 |
-589 |
| Liquid funds* |
20,055 |
21,297 |
*Including securities at fair value.
For more information:
Dr Jens Körner (CEO)
ad pepper media International N.V.
+49 (0) 911 929057-0
ir@adpepper.com
