Company Announcements

The #1 Clinical antiperspirant and most awarded whole body deodorant brand addresses sweat and body odor challenges during menopause

CINCINNATI--(BUSINESS WIRE)--May 1, 2025-- In time for Women’s Health Month in May, Secret, a leading brand in women’s personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes and night sweats, and the transition into perimenopause and menopause.

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As an official charity partner of Let’s Talk Menopause, Secret collaborated with Tamsen Fadal on a special episode of the organization’s “Hello Menopause!” podcast hosted by Stacy London. Available now.

The new Secret Whole Body Dry Feel Deodorant is the brand’s first aluminum-free sweat control deodorant that delivers 24/7 protection from pits to privates, utilizing plant-based ingredients to absorb sweat and neutralize odor. As a complement, the new Secret Clinical Dry Spray provides proven sweat protection, offering 2x more protection than ordinary antiperspirants. Its weightless, quick-drying formula leaves no residue, ensuring comfort and confidence throughout the day or night. Applying this duo before bedtime helps tackle odor-causing bacteria and provides up to 10 hours of overnight dry feel so women wake up feeling fresh.

“There are many symptoms associated with menopause and one of the most common is persistent body odor,” said Tamsen Fadal, New York Times Bestselling author of How to Menopause. “Personally, this symptom affected me the most which is one of the reasons why I teamed up with Secret because I want to empower women to confidently navigate the changes their bodies are going through. Secret is an important part of my daily regimen, and I hope this helps other women be better equipped to manage similar symptoms as well.”

To further its commitment, Secret is an official charity partner of Let’s Talk Menopause, a national non-profit organization invested in changing the conversation around menopause, so women get the information they need and the healthcare they deserve. Secret collaborated with Tamsen Fadal on a special episode of the organization’s “Hello Menopause!” podcast, which is hosted by style expert, entrepreneur and fierce advocate for women’s health, Stacy London. Available on April 30, the conversation dives into their personal experiences and the latest research on menopause as they discuss all things body odor, hot flashes, and more.

“We recognize that menopause is a natural and significant stage in a woman's life, deserving of celebration and support, not stigma or shame. Partnering with a brand like Secret is a natural extension of our mission at Let's Talk Menopause,” says Samara Daly, Let’s Talk Menopause Co-Founder. “Just as Secret has always been a reliable partner for women in their everyday lives, we are committed to providing access to essential resources, fostering open and honest conversations, and championing a positive and empowering narrative around menopause.”

Every woman's menopause journey is unique, but being prepared for changes like hot flashes, night sweats, and body odor can help women better manage these symptoms. Secret Clinical Antiperspirant and Whole Body Dry Feel Deodorant provide all-day freshness everywhere – from your pits to your chest, inner thighs, back and feet.

“For many women, menopause can feel isolating, but women don’t have to go through it alone,” says Kate DiCarlo, Senior Communications Director, Personal Care, Procter & Gamble. “Together with our partners, Secret empowers women and communities through resources and support, including providing products they can rely on, so that they feel confident every day no matter what.”

“Menopause is not having a moment; it’s having a movement,” shared Tamsen. The New York Times Bestseller, How to Menopause, is available in bookstores and retailers nationwide. Now on its third season, Hello, Menopause! features real menopause stories with real people and is available on Spotify, Amazon Music and Apple Podcasts.

Secret Deodorant is available at major retailers nationwide. For more information visit Secret.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Let’s Talk Menopause

Let's Talk Menopause (LTM) is a national nonprofit organization invested in destigmatizing menopause and changing the conversation around it, so women get the information they need and the healthcare they deserve. LTM aims to empower women to navigate all stages of menopause, advocate for comprehensive menopause care to become a medical community standard, educate the public, and help women in the menopause transition find inclusive, compassionate community and support.

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Secret Deodorant Press Team
Citizen Relations
secret@citizenrelations.com

Source: Procter & Gamble