Company Announcements

Initial product collection includes Speed Series, Elite Series and Premium Series and each item will come with exclusive die-cast car to match each build

EL SEGUNDO, Calif.--(BUSINESS WIRE)--May 1, 2025-- Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever product collection under its new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The seven collectible building sets are available now for pre-sale at select retailers globally and will hit retail shelves this summer.

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Mattel Brick Shop ™ Hot Wheels ™ ’90 Acura NSX

Integrating the iconic Hot Wheels brand with Mattel’s expertise in the toy industry, Mattel Brick Shop offers fans a new way to build, customize and collect. Each set features accurate details and proportions, customization options and includes real metal parts, allowing fans and collectors to recreate and personalize their favorite Hot Wheels vehicles. Every building set includes a 1:64^th scale matching die-cast so fans can enjoy their own Mattel Brick Shop build and exclusive Hot Wheels car only available as a part of the set.

“Hot Wheels has fueled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favorite vehicles,” said Roberto Stanichi, executive vice president, Global Head of Vehicles and Building Sets at Mattel.“This Hot Wheels collection by Mattel Brick Shop delivers what car fans have been clamoring for: buildable vehicles that deliver true car authenticity. Our design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.”

Mattel Brick Shop’s first Hot Wheels building sets are available in three series, giving fans multiple ways to build their favorite cars: Hot Wheels Speed Series™, Hot Wheels Elite Series™ and Hot Wheels™ Premium Series. Each set features authentic, display-worthy designs inspired by both real-life cars and Hot Wheels originals. Fans can build, customize and showcase high-performance racers and iconic classics with changeable wheels, decals and unique design elements, offering an exciting and creative experience for Hot Wheels collectors and building enthusiasts alike.

Hot Wheels Premium Series – The Ultimate Collectibles

Build in luxury with the first entry in the Premium Series, built with metal parts, including extra metal wheel covers and licensed decals for customization, plus a matching 1:64 metal car to collect and display. The Premium Series is dedicated to maximum authenticity and showstopping, display-worthy details. Ages 17+ | SRP: $119.99

• Mattel Brick Shop™ Hot Wheels™ Mercedes-Benz 300 SL: The legendary Gullwing, reimagined in 1:12 scale with opening doors, a metal Mercedes-Benz crest, and luxe interior detailing. Comes with a matching 1:64 die-cast metal car.

Hot Wheels Elite Series – Next-Level Authenticity

The Elite Series is a collection of iconic cars you can customize with extra parts, metal wheel covers, and licensed decals. All sets include a matching 1:64 metal car to collect and display. The Elite Series sets are built with maximum authenticity to faithfully recreate what makes each car unique. Ages 10+ | SRP: $49.99

• Mattel Brick Shop™ Hot Wheels™ Corvette Grand Sport: A track-ready legend with a low-slung profile and metallic exhaust pipes. Limited in real life, now yours to build with swappable parts and a collectible 1:64 scale metal car.
• Mattel Brick Shop™ Hot Wheels™ ’90 Acura NSX: Japan’s supercar icon, complete with pop-up headlights, functional steering, and swappable license plates to build it as an Acura or Honda NSX. A must-have for JDM fans!
• Mattel Brick Shop™ Hot Wheels™ Custom ’62 Chevy® Pickup: Classic Americana, now with an exposed engine, adjustable suspension, and a surfboard in the back. Built for cruising or customizing, with extra parts to make it your own.

Hot Wheels Speed Series – Built for Thrill Seekers

Introducing the Speed Series, a collection of iconic Hot Wheels cars designed for customization. Each set allows fans to enhance their builds with additional wheel covers and licensed decals, while also including a matching 1:64 metal car for display and collection. Crafted with utmost attention to detail, the Speed Series faithfully recreates the unique features of each vehicle. Perfect for both building and displaying, these sets offer a new, exciting way to experience Hot Wheels like never before. Ages 10+ | SRP: $19.99

• Mattel Brick Shop™ Hot Wheels™ Cadillac® Project GTP Hypercar:A high-performance endurance racer with sleek aerodynamics, bold graphics, and opening doors. Includes a 1:64 scale metal car and custom decals to fine-tune your build.
• Mattel Brick Shop™ Hot Wheels™ Maserati MC20:Italian luxury meets speed with this stunning replica, complete with butterfly doors and a visible motor. Customize it with interchangeable wheel covers and exclusive racing decals.
• Mattel Brick Shop™ Hot Wheels™ Custom '68 Camaro:Muscle car attitude in brick form! Featuring bold stripes, a wide stance, and metallic exhaust pipes, this Camaro is built to impress. Swap out wheel covers and add custom Hot Wheels flair.

This launch marks the beginning of a new way to experience Hot Wheels, blending the fun of building with the thrill of collecting and racing.Mattel Brick Shop Hot Wheels setsare available now for pre-sale at select retailers globally and will hit retail shelves this summer.

Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

MAT-W

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Press contact:
Mattel Press Office
Press@mattel.com

Source: Mattel, Inc.