PepsiCo and AWS Collaborate to Accelerate Digital Transformation
"A cloud-first approach has been essential to PepsiCo's ongoing digital transformation," said Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo. "This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence, and scalability across the company."
The partnership spans PepsiCo's global organization and lines of business. AWS, including its Professional Services team, is working with PepsiCo on a wide range of initiatives, including:
- Cloud migration and IT modernization: PepsiCo is migrating applications and workloads to AWS. As PepsiCo continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees.
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G
enerative AI: AWS has enhanced the flexibility and capability of PepsiCo's internal generative AI platform, PepGenX, by integrating it with
Amazon Bedrock. This provides PepsiCo developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases on AWS. -
Driving Greater Consumer Connection: PepsiCo is leveraging AWS to further enable real-time insights into advertising performance, audience segmentation, hyper-personalized content, and targeted marketing capabilities across
Amazon customers and audiences. - Transforming Global Operations: AWS and PepsiCo are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realize greater operational efficiencies and resiliency across PepsiCo's global network of manufacturing and distribution facilities.
"Consumer packaged goods companies need to continuously innovate to meet the evolving expectations of consumers," said
About PepsiCo
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