Jennifer Hudson partners with the brand to lead the movement of Finding Time Off to inspire some much-needed me time
FRAMINGHAM, Mass.
, May 7, 2025 /PRNewswire/ -- HomeGoods, the leading off-price home décor retailer, today announced the launch of Finding Time Off (FTO) — a new movement designed to inspire people to break free from routine fatigue and rediscover joy in everyday life.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/home-goods/9333851-en-homegoods-finding-time-off-partners-with-jennifer-hudson
HomeGoods commissioned a recent study revealing that 85% of Americans want to make time for things that spark happiness, especially since only 26% of Americans are satisfied with their current routine. A simple change — like dedicating even 15–30 minutes a day to a new activity — was shown to increase productivity (50%), energy (48%), and optimism (46%).
In partnership with Jennifer Hudson — the multi-award winning actress, singer, producer, and talk show host — HomeGoods is spotlighting the power of taking meaningful breaks. With her signature energy, love for the brand, and her passion for inspiring others to live fully, Jennifer is helping to bring the FTO movement to life. FTO encourages people to carve out time for the things that fulfill them — whether it's a spontaneous trip to HomeGoods for new inspiration, taking a walk down the candle aisle to clear your mind, or cozying up under the perfect throw blanket. Jennifer's vibrant spirit and commitment to shaking things up makes her the perfect partner to help people embrace this mindset and make time for themselves.
"I'm excited to partner with HomeGoods to encourage everyone to start Finding Time Off — whether it's escaping to explore the aisles for hidden treasures or picking out the perfect mug. It's all about carving out those small moments that spark joy and help you reconnect with yourself," shared Jennifer Hudson.
To bring the movement to life, HomeGoods is offering exciting giveaways on its Instagram channel (@homegoods) from May 8–16, where fans can win a:
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Dream Weekend Getaway: A perfect weekend retreat to recharge and pursue a passion — culinary, spa, or crafting — plus a HomeGoods gift card for the winner and their guest.
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Personalized Room Makeover: A transformation of one chosen space in their home in partnership with a HomeGoods design expert.
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Private Shopping Spree: An exclusive before-hours shopping trip with a $1,000HomeGoods gift card.
For each post, HomeGoods will also randomly award five bonus winners with a $500HomeGoods gift card to find unique treasures – from plush, luxurious linens and soothing scented candles, to hand-painted vases and head-turning statement pieces.
To surprise and delight consumers across the country, HomeGoods brand ambassadors will hit the streets in select cities to hand out "FTO permission slips" – a reason to encourage people to take their well-deserved break from routine, such as exploring in-store or simply stepping away to enjoy their day in unexpected ways. Activation dates and locations include:
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Tuesday, May 13, 2025 – New York City, NY
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Wednesday, May 14, 2025
– Boston, MA
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Thursday, May 15, 2025
– Miami, FL
"At HomeGoods, we believe joy is often found in the little moments – like discovering the perfect candle, refreshing a cozy corner of your home, or stumbling upon something unexpected that makes you smile. That's why we created this movement called Finding Time Off," said Samantha Kussmann, Manager of Marketing, HomeGoods. "We want to invite and inspire people to take a break from their busy lives and reconnect with the things that bring them joy."
To find a HomeGoods near you and to get inspired by quality finds at amazing prices, visit homegoods.com.
* NO PURCHASE NECESSARY. Void where prohibited. The HomeGoods Spring Giveaway is sponsored by TJX Companies, Inc. Open to legal residents of the 50 U.S., DC, & PR, 18 & older. Begins at 12:00 a.m. ET on 5/8/25 & ends 11:59 p.m. ET on 5/16/25 with 3 entry periods. For official rules and entry deadlines, visit rules.dja.com/homegoodsfto
Survey Methodology
HomeGoods commissioned an online survey managed by Edelman Data & Intelligence (DXI) that fielded between March 5th – March 12th, 2025, across U.S. adults aged 18-65. HomeGoods surveyed 2,000 respondents in total – 500 of whom are mothers (or legal guardians) of children of any age.
About The TJX Companies, Inc.
The TJX Companies, Inc., a Fortune 100 company, is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. Our mission is to deliver great value to customers every day. We do this by offering a rapidly changing assortment of quality, fashionable, brand name, and designer merchandise at prices generally 20% to 60% below full-price retailers' regular prices on comparable merchandise. We operate over 5,000 stores across nine countries, including TJ Maxx, Marshalls, HomeGoods, Homesense, and Sierra in the U.S.; Winners, HomeSense, and Marshalls in Canada; TK Maxx and Homesense in Europe, and TK Maxx in Australia. We also operate e-commerce sites for TJ Maxx, Marshalls, and Sierra in the U.S. and three sites for TK Maxx in Europe. Our value mission extends to our corporate responsibility efforts, which are focused on supporting our Associates, giving back in the communities we serve, the environment, and operating responsibly. Additional information about TJX's press releases, financial information, and corporate responsibility are available at TJX.com.
Contact:
Caroline Margle
caroline.margle@edelman.com
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SOURCE HomeGoods
