New Research Reveals Evolving Attitudes in Rehab Therapy Toward AI, Burnout, and Reimbursement
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Based on a survey of 200 rehab therapy professionals and leaders across hospitals, outpatient settings, private practices, skilled nursing facilities, and assisted living facilities, the report indicated relative optimism among industry professionals around topics like AI adoption, investment in training and education, and advanced data analytics.
It also reveals generational and role-based differences in the perceived value of technology and reimbursement models, with younger professionals and decision-makers showing greater enthusiasm for AI adoption. Additionally, younger professionals are more likely to see technology that improves workflows and EHRs as a key solution to addressing burnout.
"Despite industry optimism, ongoing reimbursement pressures and regulatory complexity, particularly around MIPS, continue to challenge the day-to-day realities of care delivery," said
Key Findings Include:
- Burnout Remains a Major Concern: Younger professionals are more likely to see burnout as a bigger issue, with 63% acknowledging its significance. Across all ages and roles, most say that burnout remains a problem.
- Technology as a Burnout Solution: Over a third of respondents cited technology solutions that address patient engagement, workflow, and communication as most helpful in reducing burnout.
- AI Adoption Varies by Age and Role: Most respondents are somewhat positive (38%) or neutral (27%) regarding AI use in their organization. That optimism grows with younger workers 18-35, with a third very positive (30%) and just 17% neutral.
- AI Scribes and Ambient Documentation Viewed Positively: 80% of rehab therapy workers other than clinicians, feel positive to very positive about AI/ambient documentation. Clinicians were also positive but a bit reserved.
- Decision-Makers and Clinicians Invest in the Future: Respondents are channeling their optimism into action with hiring, expanded services, and additional training. This includes education around new tech, like advanced data analytics, predictive insights, and AI adoption. Furthermore, 22% say they plan to invest in further developing data analytics capabilities.
- Reimbursement Takes its Toll: A strong majority (64%) of rehab therapy workers other than clinicians said that payer reimbursement issues had a significant to very significant impact over the last six months.
- Industry Optimism — with Reservations: While therapy professionals express general optimism, clinicians are more hesitant, with 71% feeling neutral to somewhat positive about the industry's direction.
- Skepticism Around MIPS: 57% of clinicians are neutral to very negative about MIPS, with mixed feelings about administrative burden and unnecessary complexity.
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For a detailed look at the findings and actionable insights, access the full Net Health Rehab Therapy Source Report: Q1 2025here.
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