Digital Art Visionaries Bring Futuristic Installations to South Florida Fair with Epson Projectors
The Electric Dream Machine Created a Cyborg Sand Sculpture, Futuristic
Control Panel and Holographic Mascot Using 14 Epson Projectors
and AI Generated Video and Graphics
Featuring vivid movements and representing the future of technology, EDM integrated AI-generated video and graphics to bring the installations to life. In need of crisp, bright colors and detail to illuminate each element, EDM used a variety of Epson 3-chip 3LCD projectors. While pushing the boundaries of projection and integrating AI into this year's installation was no small feat, the end result was worth it with over 400,000 visitors enjoying a unique, visually compelling experience.
"The Electric Dream Machine always exceeds our expectations," said
Known for delivering exquisite digital experiences across the
It took a few weeks and several rounds of AI application testing to produce the three installations that remained active for the full 17 days of the fair. The ability to utilize multiple Epson projectors for each installation was crucial to this project. "On top of Epson's stellar projected image quality, the versatility of their interchangeable lenses and the way they pack so much power inside their modestly sized projectors makes the logistical aspects of a complicated installation not only manageable, but also an enjoyable, exciting process," said Mosher.
The Installations
For the first installation, the EDM team created a hologram of the fair's first place ribbon mascot, "Ribby," who greeted visitors at the main entrance. "Ribby" was the smallest mapping piece, but not the simplest task. It was the character's voice to facial animation that shifted plans. After pivoting a couple of times, the duo ended up generating over 1,000 versions of "Ribby" and stitched together six different speeches to match the voiceover with facial expressions and body movements. As the first attraction, "Ribby" needed to have a commanding presence. The EDM team achieved this using an EB-PQ2213B laser projector. Capable of delivering up to 13,000 lumens1 from one compact chassis, the projector's high brightness and 4K resolution was vital in producing the vibrant, high-detailed imagery that brought "Ribby" into dynamic form – just as EDM intended – even when battling the afternoon sunlight that streamed through the entrance doors.
Mosher said, "One of the most tedious editing projects I've ever done was 'Ribby'. Luckily it all paid off. The projection mapping aspects were the easiest part, due to decades of experience utilizing Epson projectors and working with Resolume projection mapping software." As his go-to software for more than 20 years, Mosher notes, "Resolume is the muscle behind the magic, and we could not have accomplished this project without this invaluable piece of programming."
Next up was a projection mapped sand sculpture that stood 40- by 20-feet wide and 12-feet tall. The EDM team used eight Epson large venue laser projectors to light up the sand. Featuring incredibly detailed projection mapping techniques, guests were greeted with extremely bright, eye-popping colors and mesmerizing visuals that captivated their attention.
The final installation was the "
"A crucial piece to this year's productions was the Epson projectors and their ability to bring our vision to life in a real-world setting," continued Mosher. "There's something about the vibrancy of their colors that makes the final product leap off the surface. The resolution and detail, especially with the 4K projectors, gave a 'larger than life' presence, creating the illusion of a futuristic, cartoon-like entity existing right there in real space."
The EDM team's goal was to craft three different visual illusions that all occupy space in real life – and they pulled it off. Thousands of attendees lit up in 'awe' at the truly astonishing installations that appeared ultra-realistic. Many attendees were experiencing something of this caliber for the very first time. "Creating an entrance with such a 'wow-factor' set the tone for the rest of the fair," said Mosher. "It was a great feeling to stand by the main entrance and see thousands of peoples' faces light up with genuine awe when they walked in and saw the main sand sculpture."
"Epson projector technology continues to evolve to meet the needs of digital artists who are constantly pushing the boundaries of visual storytelling," said
De Mier-Lincoln adds, "Jasper and his team are perfectionists, working on a project until they are completely satisfied. The talent and professionalism EDM brings, combined with their understanding of the technology needed to create each piece, were vital to the success of our 'Imagine the Future' theme this year."
About Epson Laser Projectors
Epson projectors provide more creative possibilities and unparalleled audience experiences. Using state-of-the-art technology to deliver exceptional color output and durability, Epson delivers comprehensive projector and display solutions that enhance communication, inspire collaboration and enable visionaries to create immersive experiences across a range of environments, including corporate and education spaces, exhibits and museums, and live events. For additional information, visit https://epson.com/projectors.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the
1 Color brightness (color light output) and white brightness (white light output) will vary depending on usage conditions. Color light output measured in accordance with IDMS 15.4; white light output measured in accordance with ISO 21118.
EPSON is a registered trademark of
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