PULL-UPS® DEBUTS ALL-NEW 'POTTY WITH PULL-UPS® FT. DISNEY JR.' APP DESIGNED FOR BOTH PARENTS AND KIDS
New App Offers a Step-by-Step Potty Training Solution for Parents with Interactive Content for Kids Featuring Beloved Disney Jr. Characters
The Pull-Ups® team utilized more than 35 years of research and expertise in potty training to develop this new resource for families to tackle the biggest challenges throughout this process, including how to motivate a child to potty train. In early testing, 80 percent of app users agreed Potty with Pull-Ups®ft. Disney Jr. will help motivate their child to potty train* (*based on a survey of 131 app users), as kids can now engage with their favorite characters through an assortment of Pull-Ups® products and the new app's interactive Disney Jr. content.
"With the launch of the Potty with Pull-Ups® ft. Disney Jr. app, we're bringing our potty training know-how into the digital world," said
"We look forward to bringing an element of magic and excitement to our youngest fans through this new app," said
SUPPORT FOR PARENTS: Potty with Pull-Ups® ft. Disney Jr. makes the potty training process feel more manageable through dedicated resources, including:
- Potty Training Readiness Quiz: Parents can assess if their child is ready to start potty training with a simple quiz.
- Parent Potty Plan: The app breaks down potty training into seven achievable milestones, making progress feel more attainable with small steps. Unlike rigid training programs, milestones are flexible and allow for an individualized pace.
- Event Tracker: Parents can log accidents, potty attempts, and successes. A built-in algorithm provides real-time insights on progress and suggests when their child might be ready to take the next step.
- Reminders & Notifications: Parents can set custom reminders for potty breaks and to track daily potty training practice.
- Setback Support: In the event of a setback, the app provides supportive content and allows for breaks when needed.
MOTIVATION FOR KIDS: What sets this app apart from others on the market are our interactive elements for kids to participate in during the potty training process. Kids can unlock a rock band game featuring characters from Disney Jr.'s hit series "Mickey Mouse Clubhouse" and the upcoming new series "Mickey Mouse Clubhouse+" debuting this summer.
- To start, kids can choose Mickey Mouse or Minnie Mouse as their band leader; the leader will offer encouragement and praise with every potty practice.
- As kids reach milestones, they will unlock new instruments and other "Mickey Mouse Clubhouse" characters to continue building their band, making progress even more fun.
- Once all milestones have been achieved, kids can enjoy a special in-app graduation concert with Mickey Mouse or Minnie Mouse, and the rest of their band, playing a custom version of Disney Jr.'s "Let's Play!" song that celebrates their achievement.
The Potty with Pull-Ups® ft. Disney Jr. app is available now in the iOS
About
MEDIA CONTACTS
ALISON BROD MARKETING & COMMUNICATIONS
PullUps@abmc-us.com
PULL-UPS CONTACTS
Kimberly-Clark Media Relations
Media.Relations@KCC.com
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SOURCE Huggies