Equifax Launches B2bConnect Commercial Marketing Data in the Equifax Cloud™
Cloud-based Solution Optimizes the Online Search Experience With Near Real-time Access to Data to Increase Efficiency of Marketing Efforts and Drive Sales
Using B2bConnect, B2B marketers can query more than 67 million
"Having access to customer data doesn't automatically equate to actionable insights. SMB marketers need tailored solutions to quickly identify quality leads, all while maintaining strict compliance standards," said
Near Real-Time Delivery of Compliant Data
Successful lead generation begins with easy access to more accurate and reliable data. B2bConnect offers everything marketing teams need within the platform, including demographics, business contacts, firmographics, marketability and industry codes, to give SMB marketers confidence that they are identifying and targeting the right business prospects.
Equifax customers can also sort and filter companies and contacts based on the wide array of data points, quickly select the fields for export, and save templates for later use. This allows other team members to customize the file so that the data can be ingested into an existing CRM or marketing automation platform. From there, customers receive a flat file with their data that can come in Excel, CSV, Pipe Delimited or Tab Delimited formats.
Additionally, Equifax is committed to ensuring that customers are using data properly and maintaining compliance with evolving regulations. B2bConnect gives marketers access to high-quality data within compliance data use rights and marketability flags.
For more information about the B2bConnect Portal, click here.
ABOUT
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in
FOR MORE INFORMATION:
mediainquiries@equifax.com
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