Jeep® Brand, Paramount Pictures Join Forces for 'Mission: Impossible - The Final Reckoning' Marketing Campaign
AUBURN HILLS, Mich.,
- Jeep® Wrangler takes center stage in 30-second "Top-Down Inspection" commercial
- Partnership marks the Jeep brand's first campaign with iconic franchise
- Campaign spot directed by Vince Peone of ArtClass
- "Mission: Impossible – The Final Reckoning" only in theatres beginning
May 23
The Jeep® brand is launching its summer movie marketing campaign with
"Two of the summer's most highly anticipated moments are when drivers can finally take the top off their Jeep Wrangler to enjoy open-air freedom, the other is heading to the theater to see the next 'Mission: Impossible' movie," said Lucy McLellan, head of Jeep brand global marketing & communications. "This campaign is a natural fit for two iconic brands that represent the absolute peak of adventure and pushing the limits of capability, which go hand-in-hand with experiencing thrilling, sitting-on-the-edge-of-your-seat moments, to join forces and hopefully inspire audiences to embark on their own epic journeys this summer."
"Mission: Impossible – The Final Reckoning" features
"This is the first time that the Jeep brand has partnered with the Mission: Impossible franchise, and the iconic Jeep Wrangler is the only vehicle that could deliver the dynamic and exhilarating performance that audiences will see in 'Mission: Impossible - The Final Reckoning'," said
In the 30-second spot, a couple is shopping for a 2025 Jeep Wrangler Rubicon X (in Fathom Blue) in a dealership showroom. As the salesperson takes them through the vehicle's details, both are seen suddenly hovering on wires over the Jeep Wrangler, an homage to
The campaign spot, directed by
The 360-degree advertising and marketing campaign, running across television, digital and social media channels, includes high-profile sports, such as MLB, NBA, NBA Draft,
MISSION: IMPOSSIBLE – THE FINAL RECKONING
Our lives are the sum of our choices.
Directed by
Written by
Produced by
Cast:
French distribution:
French release:
For more than 80 years, Jeep has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The brand's dedication to customer satisfaction is reflected in
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