MOWI CP of Americas Launches "MOWI Signature" - An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals
Debuting at the 2025 National Restaurant Association Show in
At
Premium Salmon, Tailored for the
Sourced from our sustainable farms in
- Fresh, Never Frozen
- Global Sustainable Seafood Initiative (GSSI), meeting the highest global standards for responsibly farmed seafood. GSSI aligns global efforts and resources to address seafood sustainability challenges. Governed by a Steering Board representing the full seafood value chain – companies, NGOs, governments and international organizations, including the FAO – GSSI promotes sector-wide collaboration to drive forward more sustainable seafood for everyone and maintains a benchmarking tool to assess sustainability standards.
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Ready-to-Prep : Trimmed, cleaned, de-scaled, and de-boned—ideal for high-paced kitchen operations - Weighing 4–8 kg, harvested at peak maturity for a firm texture, rich color, and a marbled, Omega-3-rich structure
MOWI Signature offers consistency, quality and taste of fresh
Designed with Chefs in Mind
MOWI Signature is more than just great fish—it's a smart business decision. With most options of salmon that come with a price per pound that fluctuates depending on market value, Chefs struggle to maintain a more predictable cost of their menu in the restaurant when offering Salmon dishes. MOWI Signature is a game changer in this model as it works with foodservice chains and distributors on a fix cost under a specific tenured contract allowing a more predictable cost in the menu.
- Fixed Price Programs – consistent pricing for set periods, enabling chefs to plan menus with confidence.
- Catch or Variable Weight – offering flexibility on sizing with a set price by contract by weight, type of cut or origin.
To further underscore its commitment to chefs,
Product Offerings
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Ready-To-Prep Trim D Fillets
Premium pre-rigor fillets with skin-on or skin-off options, available from bothNorway andScotland . Cleaned and prepped to food service standards and meeting GSSI standard. -
Gourmet Ready-to-Cook Pre-Cuts
Custom pre-cuts developed with chef and customer specifications in mind—providing speed, consistency, and convenience in the kitchen without sacrificing quality.
"As American consumers continue to increase their salmon consumption at home, restaurants must elevate the salmon experience to meet rising expectations. While dining out was once the primary setting for enjoying salmon, today's consumers are more familiar with preparing it themselves," said
Premium Origin, Signature Taste
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Mowi Signature
Scottish Salmon : Renowned for its rich flavor and firm texture, this salmon is raised in the ruggedScottish Highlands , where strong tidal flows and clean waters create ideal growing conditions. -
Mowi Signature Norwegian Salmon: Mellow and buttery, this salmon comes from the icy fjords of
Norway , raised under high animal welfare and environmental standards.
Both products are raised with utmost care, certified by global sustainability standards, and traceable from sea to serving.
Check out the new MOWI Signature video. Looking for Chef quality salmon? Video Here 📍Launching at #NRA2025. Find out more at Booth #4185
A Legacy of Excellence
We have spent decades in perfecting our craftsmanship, developing our expertise and know-how to bring you the unique MOWI Signature salmon.
In 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of
"With MOWI Signature, we're combining our legacy of innovation with a deep understanding of the culinary world," said
Let's Build Something Delicious Together
- Sales Reps Wanted – Passionate about premium seafood? We want to hear from you.
- Restaurant Chains & New Partners Welcome – Discover tailored salmon solutions for your operation.
- Chef Collaborators – Partner with us and create signature dishes that shine with MOWI Signature salmon.
For partnership opportunities, product inquiries, or to meet us at the NRA Show, email mowisignature@mowi.com.
About
For Media Inquiries:
Kathryn Hudson-Melians
Trade Marketing Manager
MOWI CP of Americas
Phone: 305-794-5420
Email: kathryn.hudson-melians@mowi.com
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