Comerica Hatch Detroit Contest by TechTown reveals 10 semifinalists vying for $100,000 grand prize
Top 10 entrepreneurs vie for
DETROIT,
Public voting to narrow the 10 semifinalists to four finalists begins
The four finalists of the 2025 Comerica Hatch Detroit Contest by TechTown will be revealed on
"The neighborhood voices of our community have long been instrumental in shaping Detroit's small business landscape, and the Comerica Hatch Detroit Contest by TechTown is no exception," said
Over the years, the Comerica Hatch Detroit Contest by TechTown has helped create some of Detroit's most successful and well-known businesses, including winners G.L.A.M Body Scrubs (2024), Bouncing Around The Motor City (2023), Little
Below are the Top 10 businesses competing to win the 2025 Comerica Hatch Detroit Contest:
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The Coloring Museum :The Coloring Museum harnesses the power of the crayon to bring community collaboration, spark creativity, and promote mental wellness. Through vibrant events and interactive experiences, residents and guests color black-and-white murals illustrated by local artists. Each mural becomes a collective masterpiece, transforming simple lines into colorful stories celebrating connection, self-expression, and the healing power of art therapy. -
Cone Vecinos: Every neighborhood should have a beloved ice cream shop. Cone Vecinos aspires to be an anchor for the Morningside community with a simple concept: soft serve ice cream + friends. Cone Vecinos will bring together all ages, all walks of life to enjoy a no-frills treat with neighbors and newcomers alike.
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Detroit Culture & Clay: Detroit Culture & Clay is a one stop for all things clay. Guests can enjoy paint and sips, hands-on learning and a full stock of ceramic supplies, while also supporting local artists by purchasing their unique work.
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Evelyn's Midtown Kitchen :Evelyn's Midtown Kitchen offers immersive, hands-on cooking classes that spark joy, build confidence, and foster community. From youth camps to date nights and global cuisine workshops,Evelyn's Midtown Kitchen defines their mission as serving Detroit and beyond with accessible, culturally rich experiences that create connection, celebrate diversity and make culinary education a joyful, empowering tool for community impact, growth, and meaningful engagement. -
For the Love of Cheesecake: For the Love of Cheesecake crafts exceptional, fully customizable cheesecakes using premium, locally sourced ingredients, while uplifting the Detroit community through job creation and entrepreneurial support. Extending beyond cheesecakes, For the Love of Cheesecake empowers local women and students with flexible employment and fosters economic growth by providing shared commercial kitchen space to help emerging food entrepreneurs build and scale their businesses.
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Halie & Co: Halie & Co is a handmade jewelry, candle, and home fragrance store with the belief that everyone should have access to affordable jewelry and goods that make them feel beautiful and are created with high-quality materials and intention. Halie & Co creates experiences through permanent jewelry and jewelry making workshops, giving customers the perfect way to be a part of the creation process.
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Livy's Sweet Rolls: Livy's Sweet Rolls specializes in handcrafted gourmet cinnamon rolls made from scratch with nostalgic, high-quality ingredients. Inspired by a family tradition of wholesome baking, Livy's Sweet Rolls offers better-for-you desserts free from preservatives, dyes, and artificial junk. Its mission is to spread joy through premium sweet treats that families can trust, enjoy, and create memories around.
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Que Shebley: Que Shebley is a luxury fashion brand founded by Lebanese-American designer Que Shebley. Merging heritage with innovation, the brand is launching a world-class flagship in downtown Detroit, a fusion of bespoke tailoring, cutting-edge tech, and a high-fashion café. From handcrafted shoes to custom suits, Que Shebley offers a bold new take on modern elegance and self-expression.
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The Spiced Bar: The Spiced Bar is Detroit's first full-service flavor destination. Guests create custom spice blends, sip bold drinks at a spice-forward beverage bar, and explore globally inspired small bites—all in one immersive space. It's where curiosity meets culture, and flavor becomes a form of self-expression. Crafted for Detroit. Made to be unforgettable.
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Walter
Pat's Bakery Cafe : WalterPat's Bakery Cafe is a seasonally driven, small-batch, black woman-owned bakery inDetroit . The cafe focuses onMichigan seasonal produce and specific flavors from Midwest upbringing and southern influence.Walter Pat's strives to showcase unique flavor combinations and delicious classics, as well as to broaden taste buds with a new experience through food.
With this year's contributions and grants,
2025 Hatch Off
The contest will culminate with the annual "Hatch Off" where the Top 4 entrepreneurs present their business plans in front of a panel of expert judges and live audience. The winner of the 2025 Comerica Hatch Detroit Contest will be chosen through a combination of the public's vote and judges' deliberations.
Tickets are now available to witness the Top 4 business pitches and see the winner of the "Hatch Off" competition crowned. The "Hatch Off" takes place on
TechTown Detroit,
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