JOYY Reports First Quarter 2025 Financial Results: Non-livestreaming Revenues Grew 25.3% year over year, Driven by Diversified Growth Strategy
In the first quarter of 2025,
Ms.
First Quarter 2025 Financial Highlights
- Net revenues in the first quarter of 2025 were
US$494.4 million . - Operating income was
US$12.2 million in the first quarter of 2025, compared toUS$3.5 million in the corresponding period of 2024, representing a 244.5% year-over-year increase. - Non-GAAP1 operating income was
US$31.0 million in the first quarter of 2025, compared toUS$24.8 million in the corresponding period of 2024, representing a 24.9% year-over-year increase. - Net income from continuing operations attributable to controlling interest of JOYY was
US$45.4 million in the first quarter of 2025, compared toUS$45.3 million in the corresponding period of 2024. - Non-GAAP1 net income from continuing operations attributable to controlling interest and common shareholders of
JOYY wasUS$63.2 million in the first quarter of 2025.
First Quarter 2025 Business Highlights
Livestreaming Business
In the first quarter,
The Company is continuously optimizing its user acquisition strategy by prioritizing advertising spend on higher quality paying users in core markets. In the first quarter,
During the first quarter,
JOYY continued to make important product feature updates that are creating clear operational benefits. In the first quarter,
Likee also advanced its content strategy by building a more diverse and engaging content library. This led to impressive engagement metrics during the quarter. Videos viewed per user rose by 7% compared to the previous quarter, with overall video consumption time increasing by 10% over the same period. The refined approach to top streamer management and development also produced a notable 3% QoQ increase in Likee's average paying ratio during the quarter.
Advertising Business
The BIGO Ads revenue grew 27% in the first quarter, supported by the Company's comprehensive strengths, including local operations, extensive user base, industry-leading algorithms, and global network infrastructure, continuing to generate a positive profit contribution.
By integrating premium publisher traffic with the Company's first-party traffic, BIGO Ads creates an advertising system that helps advertisers consistently reach their most valuable customers worldwide. BIGO Ads provides an intelligent, end-to-end advertising platform that covers user insights, creative development, precise targeting, and real-time optimization, leveraging its extensive global audience and years of quality data to build its own vertical model, integrating cutting-edge generative AI technologies. Its AI usage improves ad performance and ad returns while creating better revenue opportunities for the Company's publisher partners. This success attracts both more advertiser spending and more publisher traffic, helping the BIGO Ads platform grow quickly.
1.This press release includes certain non-GAAP financial measures as additional clarifying items to aid investors in further understanding the Company's performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled "JOYY Reports First Quarter 2025 Unaudited Financial Results" issued by the Company on
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