Company Announcements

Collaboration to focus on enabling flexible power demand and fulfillment for data centers with MARA power solution and PADO's Energy Orchestration platform

SANTA CLARA, Calif. and FORT LAUDERDALE, Fla., May 28, 2025 /PRNewswire/ -- Global innovator LG Electronics has announced a collaboration between its newest LG NOVA-backed venture, PADO AI Orchestration, Inc. (PADO), designed to revolutionize energy management for data centers and MARA, a global leader in energy technology. In this collaboration, PADO and MARA will work together to develop power load balancing as a service to enable power demand flexibility to meet the increasing workloads driven by AI and technology growth. 

PADO's platform is designed to use artificial intelligence (AI) and machine learning (ML) to orchestrate power, grid services and distributed energy resources (DERs) to enable businesses to anticipate power demand better and enhance energy resources to meet fluctuating needs. MARA, through its growing data center infrastructure and technology platform, can provide third-party data centers with flexible power supply and on-demand computing capabilities.

Together, they aim to offer a transformative solution for power load balancing to make it more feasible to bring new data centers online and help improve the operational efficiency and power consumption of existing data centers. This collaboration focuses on addressing the critical need to optimize power delivery and load management for hyperscale data centers, maximize the value of businesses' energy investments, and solve the significant computing power challenges and energy demand presented by AI-driven data centers.

"With MARA, we are pioneering a new era of power flexibility and load balancing within data centers. We believe that this collaboration is key to solving the complex energy challenges facing data centers in the age of AI," said Wannie Park, CEO of PADO AI Orchestration. "By optimizing grid services through AI power management, our goal is to help data centers reduce their energy footprint and contribute to a more stable and reliable grid for everyone. This collaboration represents a significant step towards a more resilient energy future."

"We believe this collaboration will help unlock a critical opportunity of new compute resources and enable states and institutions to benefit from the growing AI economy," said Daren Mancini, Chief Commercial Officer of MARA. "This collaboration with PADO brings together hyperscalers, utilities, and regulatory commissions to create a solution that benefits all stakeholders, maximizing the value of energy investments and promoting a more resilient future." 

By combining PADO's designs for an innovative AI/ML energy orchestration platform and MARA's leadership in energy technology this collaboration aims to meet the unique needs of data centers to provide significant value and move towards energy independence and reduced cost.

About PADO AI Orchestration, Inc.
PADO AI Orchestration, a new energy orchestration venture launched by LG NOVA, is focused on   delivering value to its customers and enhance energy savings for data centers, businesses, and commercial and industrial facilities by enabling better power management and control of energy resources. Learn more at http://www.pado.co

About MARA
MARA (NASDAQ:MARA) deploys digital energy technologies to advance the world's energy systems. Harnessing the power of compute, MARA transforms excess energy into digital capital, balancing the grid and accelerating the deployment of critical infrastructure. Building on its expertise to redefine the future of energy, MARA develops technologies that reduce the energy demands of high-performance computing applications, from AI to the edge. Learn more at www.mara.com 

About LG NOVA
LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in Santa Clara, Calif. The center's mission is to fuel innovation for LG and its partners by establishing a community to create, nurture and grow businesses. Learn more about LG NOVA at www.lgnova.com.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

Media Contact:

LG Electronics USA
Linda Quach
+1 408 903 3045
linda.quach@lge.com

MARA 
Ellie Elsey 
+1 650 995 6368 
ellie@mara.com 

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SOURCE LG Electronics USA