Banks Experience Market Share Rebound for New and Used Vehicle Financing in Q1 2025, According to Experian
New report shows 30-day delinquency rate improves, while 60-day rate remains stable
“For the first time in years, we’re seeing banks expand market share and reassert their presence in a growing and competitive market,” said
Although banks experienced growth in Q1 2025, captives continue to hold the majority of market share for new vehicle financing at 57.08%; however, their market share declined from 62.07% a year ago. Banks increased from 20.37% in Q1 2024 to 24.13% in Q1 2025 and credit unions went from 9.62% to 10.89% year-over-year.
Interestingly, banks have the most market share for used financing at 28.37% this quarter, up from 27.88% last year. Credit unions followed closely at 28.24%, from 27.71% and captives declined from 8.45% to 7.42%.
Automotive finance market continues to show signs of stabilization
Beyond some of the changes in lender market share, the Q1 2025 report found consumers seem to be managing their monthly payments. In fact, 30-day delinquencies improved during the quarter, declining to 1.95%, from 2.10% in Q1 2024, while 60-day delinquencies remained flat at 0.83% year-over-year.
Digging into the new and used loan attributes, the report showed modest increases. The average loan amount for a new vehicle increased
On the used side, the average loan amount only increased
“With many consumers receiving tax refunds and others exploring refinancing options, we observed some positive shifts in the automotive finance market,” Zabritski continued. “Lenders and dealers will want to keep a close eye on how these trends evolve over the coming months and years ahead and adjust go-to-market strategies accordingly.”
Additional findings for Q1 2025:
- New vehicles made up 43.29% of automotive financing in Q1 2025, up from 40.90% the previous year, while used vehicles made up the remaining 56.71%.
- New leasing experienced slight growth during the quarter, reaching 24.69%, up from 23.71%.
- Nearly 10% of all new vehicle transactions were EVs in Q1 2025, and nearly 60% of all EVs transactions were leases.
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The average payment difference between a new vehicle loan and lease was
$142 this quarter.
To learn more, watch the entireState of the Automotive Finance Market Report: Q1 2025 presentation on demand.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
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Source: Experian