TD Announces Launch of Groundbreaking Predictive Foundation Model
TD AI Prism set to redefine marketing efforts to predict customer needs and personalize experiences
The TD AI Prism delivers a fully internally built predictive foundation model – it combines a large-scale AI model with robust bank datasets to understand customers holistically, resulting in a single model that can predict a broad set of customer needs more accurately than ever before. TD AI Prism is poised to set a new standard for how TD can scale business decisions powered by AI, and the speed at which it can bring new and innovative solutions to market, while allowing TD to better anticipate customer needs and match them with a product or action that is right for them.
"We are thrilled to introduce TD AI Prism," said
Key Features of TD AI Prism include:
- Personalization: TD AI Prism improves predictive performance by processing 100 times more data variables to understand customers' needs and relationships with the bank. The model will be operationalized to personalize marketing communication this year.
- Accelerated delivery & Scalability: A single predictive foundation model will replace many individual models with a single architecture to deliver AI driven predictions faster and more efficiently.
- Privacy: TD AI Prism was built on the Bank's secure cloud platform ensuring customer data does not leave the Bank.
The launch of TD AI Prism is the result of the Bank's investment in cutting edge research translated into application, driven by multiple teams across the Bank. This work grew from the research done by Layer 6 – the Bank's AI research and development center – on tabular foundation models into practical applications that work to help develop business solutions at TD.
Last year, TD completed a large-scale migration of data records into the Bank's cloud platform, helping to give the Bank the speed and flexibility to adapt to clients' changing expectations, while applying the emerging powers of AI to a wealth of financial data. In the cloud-based data ecosystem, insights from the data are easily unlocked and can help drive the ability to use the data to better serve customers.
"TD AI Prism represents a significant leap forward for TD and will help transform the way we do predictive AI. When we migrated our data to the cloud, it helped fuel AI-innovation and allowed us to better adapt to our customers' changing expectations," said
As the financial sector evolves, TD remains committed to innovation and the responsible use of AI to ensure its role as a forward-thinking organization, driving advancements that benefit both the institution and the industry at large. In an era where speed, accuracy, and adaptability are paramount, TD's approach demonstrates the strategic use of AI in addressing complex financial challenges. This approach is intentionally fostered by the Bank as part of TD Invent, its strategic umbrella effort to help power innovation.
About
SOURCE
