Company Announcements

Mott’s adds first-ever soft baked apple-filled* bars to its Soft Baked portfolio, made with real fruit* in kid-approved Apple, Strawberry and Blueberry flavors.

MINNEAPOLIS--(BUSINESS WIRE)--Jun. 17, 2025-- Morning routines should be filled with yums, not crumbs – so Mott’s is expanding its Soft Baked line with new Apple Filled Bars to meet parents on-the-go. Whether families are hitting the road this summer or already thinking about school lunches this fall, these flavorful bars offer easy cleanup. They’re a must-have for backpacks, lunchboxes and everything in between.

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Mott’s introduces new Soft Baked Apple Filled Bars, the perfect snack for lunchboxes and on-the-go routines.

Mott’s new Soft Baked Apple Filled Bars are made with real fruit*, wrapped in a chewy whole wheat flour exterior and available in three flavors that kids love:

• Apple: The juicy taste of classic apple brings nostalgic back-to-school vibes.
• Strawberry: A tangy burst of strawberry flavor brightens snack time anywhere from mid-morning to after school.
• Blueberry: Just the right amount of blueberry flavor creates a delicious taste for lunchboxes and study breaks.

“We created Mott’s Soft Baked Apple Filled Bars to give families a better snack option,” said Taylor Roseberry, Brand Experience Manager for Mott’s Bars at General Mills. “These bars are an exciting addition to our existing Mott’s Soft Baked bar portfolio, bringing parents a portable apple puree-filled bar with ingredients they can feel good about. It’s the snack they’ve been waiting for, easier than ever to grab and go – no ifs, ands or crumbs about it!”

Families can grab five-count packs of Mott’s Soft Baked Apple Filled Bars at retailers nationwide for an MSRP of $4.79.

*All three flavors of Mott’s Soft Baked Apple Filled Bars are made with apple puree. See packaging for complete list of ingredients. Not intended to replace fruit in the diet.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S.$20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

About Mott’s

Mott's, a brand of Keurig Dr Pepper, is the nation's leading producer of branded apple sauce and apple juice. Since 1842, Mott's has proudly created high-quality, nutritious juices and snacks, with the delicious taste of real fruit. Mott's continues to provide a range of products to meet the needs of today's busy families. Mott's is available in a variety of sauce and juice offerings, including Mott's No Sugar Added Applesauce pouches and Mott's for Tots. For more snacking fun, follow @motts on Instagram and @mottsofficial on TikTok.

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General Mills
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Edelman
Ali Barzyk
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Source: General Mills