MILWAUKEE, Wis.
, June 18, 2025 /PRNewswire/ -- DCI Marketing – with over 80 years of experience creating custom activation solutions and unique retail environments for brands and retailers – announces its partnership with seventyseven, a design and development team specializing in crafting immersive digital experiences that connect brands with their audiences.
DCI Marketing has continuously evolved to meet the needs of today's retail environments – combining physical fixtures, digital experiences, and data strategy to help brands connect with customers, elevate their presence, and grow sales. Seventyseven, operating as an endorsed brand within the DCI Marketing portfolio, is recognized for its work in immersive storytelling, interactive content, and scalable digital tools, which strengthens DCI's position in digital activation, unlocking new value for clients and expanding its ability to lead in connected retail.
Teaming with seventyseven adds significant value thanks to the company's robust experience developing interactive games, configurators, and scalable digital solutions, blending creativity with technology to deliver unforgettable experiential and digital activations.
"We are catapulting our digital capabilities with seventyseven," says DCI Marketing president Pat McGriff. "Known for their creativity, innovation, and immersive experiences, seventyseven will bring cutting-edge activations to the forefront, allowing DCI to deliver impactful and unforgettable digital experiences for our brands and their customers. This is more than just a collaboration – it's a force multiplier to DCI's digital capabilities."
"As a lightweight, fast-moving digital agency, we were able to quickly and effectively create impactful interactive experiences that connect brands with their audiences, bringing ideas to life and driving meaningful engagement," says seventyseven founder Bradley Manderscheid. "By partnering with DCI, we match up with a like-minded partner and we get to share our passion for creating extraordinary experiences. We bring our capabilities to a company with a stellar record of success in the industries it serves."
"Seventyseven's reputation is in quickly developing experiential applications for clients across a number of industries, particularly for trade shows or experiential activations," says Brandon Vonck, DCI VP of Technology and Finance. "With this partnership, our two companies collectively evolve our innovation to become an incubator for technologies that eventually get scaled across the brands that we work with today. That collaboration will lead to a better customer experience."
DCI has a history of delivering robust customer experiences across a wide range of locations in retail. "It's exciting to complement our product offering with seventyseven's capabilities, experience and speed to market," says Vonck.
"Collectively, we will be able to enhance what we currently deliver for the brands we work with and expand the ecosystem of product offerings for the consumer," he says.
The timing of the partnership aligns with a seismic shift in how brands and retail locations communicate with their customers. "By 2030, Gen Z will have $12 trillion worth of buying power," says Jen Ristovski, DCI Senior Director of Strategy. "Looking forward, it's important for us to understand the expectation of those customers."
Those customers need brands that communicate and transact with them using the connected digital technologies they've been familiar with since birth. "When we surveyed those consumers, they told us that when they go into a physical location, if the information isn't carried forward with them, the experience actually feels broken," says Ristovski. "That's where seventyseven really can help us move forward quickly to identify and meet those expectations."
Seventyseven joins DCI at its U.S. headquarters in Milwaukee, Wisconsin, where the partnership can scale development teams, QA, sales and innovation teams to deliver world-class digital experiences to their clients.
About DCI Marketing
DCI Marketing partners with leading automotive and consumer brands to reimagine retail. The company designs and delivers integrated environments – combining physical fixtures, digital experiences, and data strategy to help brands connect more deeply with customers, elevate their brand presence and increase sales. DCI Marketing is part of the Marmon Group/Berkshire Hathaway, a $12 billion global company composed of more than 120 independent businesses.
About seventyseven
Seventyseven, a DCI Marketing Brand, is a design and development team specializing in crafting immersive experiences that connect brands with their audiences. Based in Milwaukee, Wisconsin, seventyseven has developed interactive games, configurators, and scalable digital solutions that blend creativity with technology to deliver unforgettable experiential and digital activations.
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SOURCE DCI Marketing
