CI&T and Natura Leverage Artificial Intelligence to Make the Digital Environment More Inclusive and Efficient for up to 1.8 Million Consultants
SÃO PAULO--(BUSINESS WIRE)--Jun. 23, 2025--
Following last month’s Global Accessibility Awareness Day,
Focusing on diversity and enhancing user experience, the initiative has positively impacted 1.8 million
For
“Involving individuals with disabilities in development is not just a matter of representation—it is what makes the initiative more practical and connected to the reality of its users. These experiences guide more empathetic and effective solutions. This is undoubtedly a great example of using artificial intelligence in favor of human needs,” says
The work has evolved based on three main fronts: technical diagnosis, active participation of people with disabilities, and continuous training of teams. On the technical side, tools like CI&T Flow, CI&T’s proprietary GenAI platform, utilize AI to assess digital interfaces according to the international Web Content Accessibility Guidelines (WCAG) and broader A11Y best practices, Additionally, empathy workshops and training for leadership and design teams contribute to strengthening a more conscious and sensitive culture towards diversity.
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Investor Relations Contact:
Eduardo Galvão
investors@ciandt.com
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