Company Announcements

The highly anticipated update of the Rocket X franchise delivers innovative performance solutions without sacrificing comfort and stability.

GOLETA, Calif.--(BUSINESS WIRE)--Jul. 1, 2025-- HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Rocket X 3, a race-day shoe designed to help runners reach personal bests. The Rocket X 3 delivers speed, long-haul comfort, and race-day stability for runners looking to conquer their next road race. The Rocket X 3 is available now on HOKA.com and authorized dealers worldwide.

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AHEAD OF YOUR TIME

Designed for runners looking for peak performance, the Rocket X 3 features a dual-density PEBA foam midsole for an ultra-responsive ride, paired with an Active Foot Frame™ for optimal control when running at race speeds. An updated, pace-pushing carbon fiber plate maximizes energy return, constructed with a lateral winglet for added stability. The sticky rubber outsole ensures grip and confidence in varying race-day conditions, while a single-layer engineered warp knit jacquard upper enhances breathability and weight reduction, ensuring runners can focus on reaching the finish line efficiently.

“The Rocket X 3 is the newest edition of an icon in our racing lineup. It’s the perfect race day shoe to help runners achieve their next personal best; every detail across the upper, midsole and outsole, has been meticulously engineered to deliver speed, stability, and traction,” said Colin Ingram, Vice President of Global Product at HOKA. “With all of the training that goes into race day, we looked to make sure every second counts and the signature HOKA ride delivers efficiency, comfort, speed and confidence with every passing mile marker.”

The Rocket X 3 has a 7mm heel-to-toe drop and weighs in at 6.5oz/185g for a Women’s size 8 and 8.2oz/226g for a Men’s Size 10.

Consumers at major marathons across the globe will have the opportunity to visit the Rocket X Flylab, showcasing a behind-the-scenes look at the technology packed into the HOKA brand’s most supportive race day shoe. These innovative performance solutions will come to life in this immersive experience throughout Fall, at the Berlin and New York City Marathons.

The Rocket X 3 is available July 1, 2025, at HOKA.com and at authorized dealers worldwide. MSRP $250.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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HOKA Media Contacts
Sunshine Sachs Morgan & Lylis
hoka@ssmandl.com

Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com

Source: HOKA