Company Announcements

VANCOUVER, BC , July 2, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) ("TRUBAR" or the "Company") (TSXV: TRBR) (OTCQX: TRBRF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, is pleased to announce that NO BS Life, LLC, a subsidiary of the Company, has completed the sale of the assets of NO BS Life, LLC comprising its personal care product line to an arm's length third party buyer.

In connection with the Transaction, NO BS Life, LLC intends to satisfy its outstanding obligations and distribute any remaining proceeds of the Transaction (after payment of, among other things, transaction costs) to the members of NO BS Life, LLC.

Erica Groussman comments "The sale of NO B.S.'s business marks a continuation of our efforts to align our corporate identity with the brand driving our growth, TRUBAR™ and our commitment to scaling a standout brand in the better-for-you snacking space".

About TRUBAR Inc.

TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR's presence throughout North America and select international markets. For more information, visit: https://www.trubarinc.com/

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions. Specifically, this news release contains forward-looking statements relating the anticipated timing and completion of a distribution of the net proceeds of the Transaction to shareholders of NO BS LIFE, LLC.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risks set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Trubar Inc.