Company Announcements

The breakfast duo is back with a new twist that merges cinnamon goodness with savory bacon flavors all in one bowl

MINNEAPOLIS--(BUSINESS WIRE)--Jul. 7, 2025-- Please replace the release with the following corrected version due to multiple revisions.

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CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® Bacon come together again to debut limited-edition sweet and savory cereal.

The updated release reads:

CINNAMON TOAST CRUNCH™ AND HORMEL® BLACK LABEL® BACON BRING THE CINNAMON SIZZLE TO BREAKFAST WITH NEW LIMITED-EDITION CEREAL

The breakfast duo is back with a new twist that merges cinnamon goodness with savory bacon flavors all in one bowl

Bold taste meets breakfast tradition as CINNAMON TOAST CRUNCH™ and HORMEL® BLACK LABEL® bacon reunite for another irresistible collaboration: CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal. *

Following last year’s buzzworthy debut of the HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon, currently available at select retailers nationwide, this sizzling sequel is flipping the script at the breakfast table. Infused with the smoky flavor of BLACK LABEL® Bacon and blasted with CINNADUST™, this limited-edition cereal delivers savory satisfaction with every crunchy bite, making it perfect for breakfast or snacking.

“This collaboration is rewriting the rules of breakfast,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reasons why they Must Cinnadust.”

“After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together,” said Aly Sill, Senior Brand Manager at Hormel Foods. “We’re shaking up the way bacon fits into daily routines, and we can’t wait for consumers to experience it.”

Each specially designed 6-ounce pouch is adorned with CINNAMON TOAST CRUNCH™ Cinnaswirls and the inspired flavor of HORMEL® BLACK LABEL® Bacon, uniting the signature branding of both household names for one unforgettable breakfast experience.

Starting Tuesday, July 8, fans can snag a pouch of CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal for $5.84, available exclusively at Walmart.com, while supplies last.

*Made with artificial bacon flavor

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About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S.$19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S.$1 billion. For more information, visit www.generalmills.com.

About the HORMEL® BLACK LABEL® Brand

Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the HORMEL® BLACK LABEL® brand believe. First established in 1963, the HORMEL® BLACK LABEL® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all HORMEL® BLACK LABEL® products, including nutritional information, recipes and where to buy, visit blacklabelbacon.com.

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General Mills Communications
763-764-6364
media.line@genmills.com

Edelman
Lisette Rodriguez
lisette.rodriguez@edelman.com

Source: General Mills